PNB Housing Finance launches new multi-media brand campaign

PNB Housing Finance Limited, the fifth largest housing finance company in India, launched a new multi-media, multi-city brand campaign to position itself as a new-generation home loan provider. The campaign showcases convenient home loan options by PNB Housing, that help customers realize their dream of owning a home and overcome limitations generally associated with rented homes.

The campaign is an extension of the earlier campaign launched in January 2016. Targeted at new age audiences, the latest campaign comprises of three short commercials, which are complemented by digital, print and outdoor mediums..

Speaking on the occasion Mr. Shaji Varghese, Executive Director, PNB Housing Finance Limited said, “Every one dreams to live in an owned house. However, millions of Indians stay in rented accommodations. It is our endeavour to bring home loan solutions to our customers by providing them simple, hassle-free and transparent options. With this campaign, we want to communicate that it is easy to own a house with PNB Housing Finance.”

Mr. Varghese further added, “In the home loan category, most financial institution come up with commercials which talks about almost similar problems and solutions. That is why we needed something which is completely different and which would stand apart from all the other brand communications.

Hence we chose to tell your stories through different animals. We have taken a path of animation and magic realism. Human emotions are expressed through animals to stand apart from the rest giving a unique dimension to housing requirements.”

All three films have different flavors, though their basic communication is the same.

The Chimp film has a young energetic fun loving flavor.

The Penguin film has a flavor of romance.

The elephant film is playful and showcases beautiful bonding between a father and son.

This would give the audiences a sense of variety even in terms of Mood.  

To watch the campaign online, please visit the following links:

TVC 1: https://www.youtube.com/watch?v=M0LsjIjKyU0

TVC 2: https://www.youtube.com/watch?v=KVy3xeCv1Ss

TVC 3: https://www.youtube.com/watch?v=Ik1Dnqt4BKQ

Campaign Concept:

 PNB Housing believes that everyone should own a house. The campaign takes the viewer through a visual experience of rented homes available but with restrictions: landlords interfering over petty matters, limitations on how long one can party, etc. Enter PNB Housing – the solution provider with easy home loan options. Home loans that gives the freedom to do what you want, freedom to gain unrestricted view from your own balcony, freedom to party till late hours, freedom to let your children play in their own home.

The campaign effectively communicates a single-point message that everyone dreams of owning a home, and PNB Housing Finance fulfills these dreams with convenient home loan solutions.