PNB Housing Finance launches unique ad campaign for Unnati Home Loans

PNB Housing Finance today unveiled a new ad campaign – Ummeedon Ki Unnati – to showcase the benefits of its unique home loan solution Unnati Home Loans.

While nearly everyone aspires to own a home, many believe it is beyond their reach. PNB Housing Finance’s Unnati campaign builds on the product strength to inspire customers, giving them the confidence to believe owning their home is not only possible, it is actually easier than many think. The messages evoke the various emotional dimensions of having one’s own home. They highlight the pride, the joy of having one’s own privacy, the bliss of watching children grow in their own space, using relatable images to build a stronger connect.

The campaign involves print, out-of-home (OOH), digital and on-ground activation.

PNB Housing Finance Managing Director and CEO Hardayal Prasad said, “While home loan is a highly evolved product category, most advertising in the segment lacks proper engagement and appeal from a communication perspective. Hence, we thought it was necessary to promote the PNB Housing Finance brand and its product, Unnati Home Loan, and create instant brand recall. This unique home loan product offers a quick, affordable and customer-friendly financial solution for those aspiring to buy their dream home. We are optimistic that the ‘Ummedon Ki Unnati’ ad campaign will augur well for our home loan business and stir conversation around the product.”

Unnati Home Loan offers a range of benefits including quick and simple documentation, doorstep assistance to facilitate fast approvals and disbursals, along with scope for joint ownership. It is a smart choice for aspirants in mid-sized towns and cities, as we provide loans up to Rs 35 lakh, or 90% of the property market value for salaried individuals and up to 80% of the property market value for self-employed individuals at competitive rates with loan tenure up to 30 years & repayment plan. With pan-India presence, buying a home through PNB Housing Finance is both a smart decision and a dream come true.