PNB MetLife educate users with its #BaatonMeinMatAana Campaign

PNB MetLifetoday launched a new campaign, “#BaatonMeinMatAana”to help educate consumers on how to protect themselves from increasingly prevalent financial cybercrime. The campaign, which will run on TV, social media, email and other digital media, includes a three-part video series featuringAnupSoni, well knownfor hosting a crime anthology series. Soni explainshow to avoid falling prey to fake insurance calls. The videos warn users about fake callers who are contacting insurance customers with offers like interest-free loans or other special benefits in order to obtain their confidential financial information.

The past few years have witnessed a tremendous digital transformation in India. However, the flipside to this are the cybercrimes, which has spiked during the pandemic. The NCRB’s Crime in India report 2019 states that fraud made up over half the cybercrime cases in the country. Most of these frauds are financial by nature.

The Insurance sector is not an exception to these fraudulent tactics. Insurance customers are often defrauded by deceivers posing as officials from the regulator’s office or insurance companies.The Insurance Regulatory and Development Authority of India (IRDAI) has also taken various measures to safeguard the interest of the consumers by spreading awareness on this matter through various media releases.

Nipun Kaushal, Chief Marketing Officer, PNB MetLife, said, “Insurance is an industry built on trust and as a customercentric organization, ithas always been PNB MetLife’s priority to protect our customers best interests, including shielding them from potential financial loss. In addition to these videos, we are engaging our agents to help grow consumers’ awareness of this issue.”