Pocket Aces partners with Hyundai for its first travel web series ‘Love Travel Repeat’
Pocket Aces, India’s leading digital entertainment company, has launched an exciting new travel series, ‘Love Travel Repeat’ on its lifestyle channel Gobble presented by Hyundai’s newly launched GRAND i10 NIOS.
The 5-episode series unfolds interesting nuggets of information about the places that popular web influencers and real-life couple Kriti Vij and Pranay Manchanda explores along the way and make the usual drab Mumbai to Bengaluru journey interesting and eventful on their GRAND i10 NIOS. This is the company’s second lifestyle web series after two successful seasons of the series You Got Chef’d.
Commenting on the partnership, Tarun Garg, Director - Sales, Marketing & Service, Hyundai Motor India Ltd. said, “As India’s first smart mobility solutions provider, our endeavor is to always curate innovative content that resonates well with our new age progressive customers. We have collaborated with Pocket Aces for this one-of-its-kind non-fiction travel web series. The series will not just entertain but also create engaging conversations with our audience while travelling to diverse locations for a fun-filled travel experience. GRAND i10 NIOS turns out to be their perfect partner during their journey allowing the couple to attempt thrilling adventures and explore the unexplored for truly delivering the brand’s promise of Making You Feel Alive.”
Speaking about the partnership, Aditi Shrivastava, Founder, Pocket Aces said, “We are extremely excited to partner with Hyundai for our first travel web series. For millennials, travel is a huge currency that helps them get exposure and shape their personalities, so you can expect a lot more travel content from Gobble in the next few months. The GRAND i10 NIOS is the perfect high feature yet super affordable car that millennials can connect with. In Love Travel Repeat, we have portrayed the car as more than just a mode of transport - it is the couple’s travel companion with its own personality and role in their journey. There is also a huge marketing component to the series, which will provide further visibility to the brand.”
With this series, Gobble, a lifestyle channel, marks its foray into the travel arena. Thus, the first show under this vertical, ‘Love Travel Repeat’, helps millennials travel from their cities to unexplored weekend getaways. Hyundai India, being one of the most recognizable and millennial-friendly auto brands, was a clear partner to associate with.