POCO India refreshes its visual identity - unveils new brand logo and mascot

POCO, India’s 3rd largest online smartphone brand, today unveiled the company’s refreshed visual identity, with a brand new logo and brand mascot, that aims to challenge the status quo, much like the Gen Z. The new logo is specifically designed with the intent of re-defining madness, the POCO way. Imbibing the madness and eccentricity of the brand, ‘‘Made of Mad’, the new brand logo, is a representation of every individual who is looking for greater alternatives to the mainstream.

Commenting on the new logo unveiling, Anuj Sharma, Country Director, POCO India, said, “To commemorate POCO's successful independent year, the entire objective of the brand refresh is to honor the community which is as different and unique as our smartphones in the market. POCO’s ‘’Made of Mad’’ is a creative rendition of what our fans and consumers can expect from a brand that indicates a very compelling functional promise. It is also a representation of our consumers who are mad, eccentric, irreverent with a thirst to pursue perfection. Through this initiative, we want to build a belief system that enhances the overall POCO experience that our users find relevant.”

As a brand which refuses to accept things as they are, POCO is always up to something interesting or mysterious. The brand’s madness ensures that POCO will continue to shock, surprise, and delight the world of smartphones but never, ever, succumb to being boring or predictable. The mascot will be integrated in the brand’s campaigns across different mediums.

Democratising technology for all technology enthusiasts across price points, POCO is the third largest online smartphone player in the Indian market, as per Counterpoint. From their inception to their marketing in India, POCO devices are inspired by Gen Z, an audience that always wants something extra and is not afraid of challenges. They are much like high-performance stock cars, souped-up, turbocharged. POCO makes smartphones that are truly badass, much like its target audience.