Pokkt strengthens footprint in SE Asia; appoints Kaye Quema as AVP, APAC

Pokkt, a leading mobile video advertising platform in India and South East Asia that focuses on video ads within mobile games, is further strengthening its foothold in the South East Asian region by bringing digital solutions advertising expert Kaye Quema on board.

With over nine years of experience in Ad Sales and Operations, Quema joins Pokkt as Associate Vice President, APAC region. The company has offices and sales teams in Indonesia, Thailand, Singapore, Vietnam & Philippines and Quema’s appointment will accelerate Pokkt’s rapid expansion in the SEA markets significantly going forward.

The focus is shifting towards video advertising in these mobile first markets and Pokkt offers a huge opportunity to brands to reach out to targeted audiences within Gaming Apps. Based in Singapore, Quema brings with her, regional experience in the digital advertising industry to the table. She will be responsible for delivering scale in mobile and video advertising and will be reporting to Rohit Sharma, Founder & CEO, Pokkt.

Quema started her digital career with New Media Worldwide and Admax (now AdKnowledge) in 2007 as part of the pioneer team and was instrumental in evangelising advertisers and ad agencies on the new digital media. In 2009, Quema became part of Yahoo Philippine’s pioneer team and grew the digital business exponentially, building strategic partnerships and servicing MNCs. She then headed Operations and Sales of Yahoo in Jakarta in 2014 and moved to Singapore in 2015.

Commenting on Quema’s appointment, Rohit Sharma, CEO & Founder, Pokkt, said, “Pokkt has established itself as the leading ad platform when it comes to brand advertising within Mobile Games. Kaye, with her multi-market experience in the region and previous success in pioneering digital advertising in these economies, will help Pokkt further strengthen and enhance its position in the market.”

On joining the company, Quema said, “Pokkt, with its differentiated product offering, has been able to provide innovative mobile ad solutions via In-App and In-Gaming platform – which is now at massive reach. Pokkt is well ahead of the game and there is nothing more exciting than being part of a company that is the authority of this unique product and fortifying its importance in mobile first strategies.