Policybazaar.com launches new TVCs with Yamraj 2.0

Policybazaar.com (twitter handle: @policybazaar), India’s largest insurance website and comparison portal, has launched a new television commercial series featuring its brand ambassador, actor Akshay Kumar, donning the avatar of Yamraj 2.0. The maverick actor, in the new ad series, sends the message of why the insurance decisions that protect the family against life's uncertainties such as death and disease shouldn't be delayed.

With the larger goal being to build social security for households in India, Policybazaar.com continues to draw attention in its latest TVCs to the complications that families can face, in the absence of the primary breadwinner. The tagline, "taalo nahi, PolicyBazaar.com se le daalo", is woven across its brand messaging in new ads.

Speaking about the launch of the new TVCs, Sai Narayan, Associate Director & Head of Marketing, Policybazaar.com and Paisabazaar.com said, “Our latest TVCs featuring our brand ambassador Akshay Kumar as Yamraj 2.0 is aimed to ingrain a strong message among all i.e. don’t delay buying the right insurance cover that your family deserves, buy it now.  The TV commercial also highlights the ease of comparing & buying term and health plans online for all at a very reasonable rate/month. While it is easy citing excuses to avoid buying insurance protection products. Remember, only a decision today will help build a better tomorrow for you & your family.”

The latest TVCs from Policybazaar.com will be aired on the weekend, across a spectrum of TV channels, including Star Sports, Times Now, Republic TV, India TV, ABP News, NDTV, Star Gold, Sony Max, Zee Cinema etc. The campaign has been conceived and executed by K Silent Productions.

Credits: 

Policybazaar.com Marketing Team
Associate Director and Head of Marketing - Sai Narayan
Senior Manager, Marketing - Samir Sethi
Assistant Manager, Marketing - Ritika Chaudhary

Production House - K Silent Productions
Director - Ali Abbas Zafar  
Producer - KC Pandey
Creative Director - Riazat Khan