Pooja Gupta elevated to Head of Marketing

Pooja Gupta – DVP Content Strategy and Marketing at Zee Media Essel Group, Noida in an internal annoucement has been promoted to the post of Marketing Head with immediate effect from 9th November 2015.

Building brand awareness will be the focus of all the Channels of Zee Media across various sectors/verticals, and with key stakeholders leading to increase traction with their advertiser-customer.

Gupta will contribute to undertake a review of the Branding and Marketing proposition, also handling the development of Zee Media strategy. Pooja will continue to report to the COO, Mr. R K Arora. All Marketing functions, Response Cell and Content Strategy team across the channels will now be reporting to Pooja.

Prior to this Pooja Gupta was associated with newsnation.