POPxo partners with mobile accessory leader PopSockets

POPxo, India’s largest online community for millennial women designed to blend content and commerce has partnered with PopSockets, a global leader in the mobile accessory space to launch an exclusive range of PopGrips – an expandable, collapsible grip and stand for your phone.

The PopGrip collection has been designed keeping in mind the modern millennial women who are fearless, fun and loves to experiment with their style. From 90s characters like the Powerpuff Girls to popular catchphrases that every girl would love, this collection has it all. The collection starts from INR 695/- onwards and is available on POPxo Shop.

On the partnership and launch Priyanka Gill, Founder & CEO, Luxeva Ltd said, “Both POPxo and PopSockets are young and dynamic brands offering lifestyle products enabling the millennial audience to express themselves. The data-driven female-focused designs carried onto the original PopGrips make for fun fashion accessories apart from being high on utility. The collaboration reinforces our commitment to offering quality well-designed products and the launch further strengthens our narrative of integrating content with commerce.”

Speaking about the collection, Siddharth Gadodia, CEO at Upbeat Retail said, “We are very excited to announce this partnership with PopXO – we felt that both brands have a very similar approach towards a young and modern millennial audience, and this tie-up would bring out designs that resonate very well with them.”