banner image banner image

Portico ropes in Disha Patani to give you a campaign to remember

Fashion brand Portico that creates bed, bath and top of bed solutions has launched a campaign called ‘A Night to Remember’ for their 'Just Us' intimate bedding collection. Disha Patani has been roped in as the ambassador for the campaign. She announced her association with the brand on May 21, 2019.

The brand has released a film for the campaign on their social media platforms. Disha Patani has leveraged her own Instagram handle to promote the brand and has drawn as many as 1.6 million likes. At the time of filing this report, the overall engagements for the campaign add up in the millions.

The brand leverages Patani’s following on social media to showcase the offerings by the ‘Just Us’ collection. Patani who is also an ambassador for Calvin Klein fits the ‘A Night to Remember’ proposition. By far, the brand has leveraged Instagram to the maximum effect in association with the actress.

Portico’s global brand campaign ‘Happiness is’ has a different tone from their latest campaign. In this playful campaign, you see people having fun and frolicking with their bedding. While adding a sensual tinge, Patani continues highlight the comfort and style of the ‘Just Now’ range expanding on the communication of the brand.

Portico has used their New York Instagram handle to promote the campaign, making it unclear whether it is targeted at an Indian audience or meant to have a more global appeal. However, leveraging the actress has been to their benefit, who seems to be extremely popular with the digital natives.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising