Post Office Studios partners with Mumbai Indians

 Over the years, the Mumbai Indians have developed a reputation for bringing an entertaining and fearless brand of cricket to the field- much like the city itself. Taking this ethos forward, the brand has partnered with Post Office, the immersive content studio of Kulfi Collective, to create an animated film ahead of the T20 cricket season.

Post Office Studios specializes in creating design driven, tech-enabled, immersive content at scale for brands, setting new benchmarks with every campaign that they undertake. For the Mumbai Indians, they tapped into the innate feeling of pride of being a Mumbaikar and invoked a sense of belonging for the fandom over a shared passion for cricket and love for the maximum city.

The journey of a cricket ball drives the concept of this compelling animated film. It encapsulates the raw emotions and the obsession of the die-hard ‘Paltan’ as the ball travels from iconic Mumbai locations, offering a nostalgic glimpse of the city's authentic and unique flavor, and establishing what it means to be a Mumbai Indians fan. The journey concludes at the beloved Wankhede stadium on match day, ending in a vivid celebration. The fast-paced, rhythmic narrative perfectly captures the energy and excitement of the city and its people for their team - The Mumbai Indians!