Posterscope India designs OOH Campaign for adidas

Posterscope India has once again designed an effective OOH campaign for adidas. “Tango 12”, the Official Match Ball for the UEFA EURO 2012™ and football boot-Predator Lethal Zones, which are already making waves around the world..  The brands advertising strategy was moulded to its most effective limits by embarking on an effective Out-Of-Home marketing vehicle that contributed to adidas’ overall advertising campaign’s effectiveness.

 

Speaking about the boot, Tushar Goculdas, Brand Director, adidas India said, “Insight from the world’s best athletes, leveraged through cutting-edge technology, has enabled us to introduce the most revolutionary products. The adidas Predator® has been the world’s most successful football boot over the last 18 years. Now it has been re-invented into its deadliest avatar, giving players the ability to dominate and win the game through unmatched ball control.”

 

The company set forth locations of optimum prominence and hosted a remarkable presentation of the brand using unconventional, eye-catching methods. Attention was paid to add impetus and give the brand’s hoardings and images, a life like experience.

 

“The adidas Tango 12 is based on an iconic design which is known by players and football fans throughout the world, and it is great to see the design reinterpreted in such a creative fashion for the UEFA EURO 2012 tournament.” commented David Taylor, CEO of UEFA Events SA.

 

Speaking on the campaign, Haresh Nayak said, Managing Director, Posterscope Group India “We believe OOH works and helps create brand largeness and impact, so the idea was to reach out to corporates, clients and our partners with a pure and quality impact. Hoarding as a medium does not allow much innovation, as almost all is done and dusted with, but we were able to deliver two very unique and different piece of work"

 

The adidas Tango 12 will be used on field during the UEFA EURO 2012™ which kicks off on June 8th when tournament hosts Poland take to the field at The National Stadium Warsaw. All competing federations will receive an allocation of thirty Official Match Balls during the week commencing December 5th, six months ahead of the tournament, for training and competitive use. The adidas Tango 12 is available for purchase in adidas retail outlets and associated stockists as of December 3rd.

 

The Aegis Media India group comprises Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Carat, the world's largest independent media communications specialist, Doosra (Creative), Vizeum, Carat Fresh Integrated (Activation), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.