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PR for good – why CSR and ESG are important parameters for companies today?

After over two years of Covid disruptions, on-ground events are returning. Adgully’s premier event for the Public Relations and Communications industry – IMAGEXX Summit and Awards – returned for its 2nd edition as a physical event. Held in Gurugram on June 16, 2022, IMAGEXX Summit and Awards 2022 brought together the best brains in India’s PR industry today.

IMAGEXX Summit and Awards 2022 witnessed a panel discussion on ‘PR should play an important role in enhancing CSR and ESG’, which stressed on why and how CEOs of organisations should actively participate push CSR in a big way.

The panel was chaired by Pooja Jethwani, Account Director & Lead - ESG and Social Impact Consulting Practice, Adfactors PR. The panellists who joined her in the conversation were Indu Sharma, Senior General Manager, Communication, Schneider Electric; Atul Raja, Executive Vice President, Global Marketing, Wadhwani Foundation; Nikhil Bharadwaj, Vice President and Head Corporate Communications, Bajaj Allianz General Insurance; and Ritu Jhingon, Group Director – Communication, Vedanta.

CSR is a serious subject, and it is something that makes us question things. Last two years, people have been questioning whether to find meaning and purpose in whatever they do. There is conflict in terms of poverty, access to healthcare, education, climate change and the list goes on.

But at the same time after the last two years there has been a renewed commitment among stakeholders as well to do purpose led work. This is what we will be talking about 40 years down the road, how leaders are inspiring, delivering and pursuing purpose. Whether you talk about investors wanting to invest in purposeful businesses, employees wanting to work with responsible and ethical companies or consumers becoming increasingly conscious of what they buy, where are their products coming from or at the end of the day businesses who hold themselves accountable at the end of the day.

Watch the entire conversation here:

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