PR Pundit wins PR mandate of RR Global
RR Global, an 800 million USD corporation and India’s largest and most prominent conglomerate in the electrical industry, has appointed PR Pundit as its India PR partner. PR Pundit will be responsible to manage the communication of RR Global’s foray in the two-wheel electric segment in India.
The scope of work includes strategic planning along with media and influencer engagement to introduce and build the new brand – BGAUSS. This will be a pan-India launch and sustenance programme to be executed by PR Pundit’s team across New Delhi, Mumbai and Bengaluru.
PR Pundit has the experience of launching multiple brands in the country, both local and global, the most recent one being Uniqlo in 2019.
"We were impressed by the creative approach, passion and agility demonstrated by PR Pundit. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership as we prepare to introduce BGAUSS and nurture an ecosystem of clean & green urban mobility in India,” said Ms. Priyanka Kabra, Brand Director, RR Global / BGAUSS.
Commenting on the win, Neha Singhvi, Chief Operating Officer, PR Pundit says, “RR Global has a strong legacy in the electrical industry and we are truly honoured to have been awarded this responsibility. RR Global was looking for out-of-the-box thinking, beyond the conventional PR route and our blended approach based on insights, struck the right chord. With the future of urban mobility being electric, we are excited to partner RR Global to drive a paradigm shift in daily commute and lifestyle. We aim to execute an innovative and high-impact PR campaign to build aspiration for the brand.”