Prabhat Choudhary made Biz Head of Reliance Entertainment’s WWO

Reliance Entertainment has roped in noted marketing communications strategist, Prabhat Choudhary, to head World Wide Open (WWO), its in-house digital movie marketing & media buying arm. 

Choudhary is the founder of Spice PR, and co-owner of the celebrity digital marketing agency, Entropy. In his new role, Choudhary will take forward the mantle of enhancing digital innovations, multi-platform reach, driving strategic partnerships & developing the media & entertainment client portfolio at WWO. 

Two years ago, Choudhary made his digital marketing foray with Entropy Digital, which he co-owns with Reliance Entertainment, and the firm today commands a combined celebrity social media footprint of more than 450 million across various platforms. 

World Wide Open is a digital marketing agency specialising in social media marketing & media buying for the film industry. The agency is equipped to provide end-to-end digital marketing solutions, including creative strategy, creation of media assets and inventory planning and buying and digital media planning and buying. 

Over the years, WWO has worked on digital campaigns of films like ‘Simmba’, ‘Golmaal Again’, ‘Veere Di Wedding’, ‘Super 30’, ‘Dear Zindagi’, ‘Jab Harry Met Sejal’, ‘ Saand Ki Aankh’,‘Rabta’, ‘Stree’, ‘Half Girlfriend’, ‘Parmanu’, and more.  Besides being an agency on board for Reliance Entertainment, WWO has serviced production houses like Red Chillies Entertainment, Balaji Motion Pictures, Maddock Films, Color Yellow, Sony Music India, etc. 

WWO, known for its innovative marketing, launched the first-ever Target AR Filter in India and Bollywood, in print, for the film, ‘Super 30’.