Prabhat Khabar all set to launch innovations in its content offerings!

The popular Hindi daily Prabhat Khabar is all set to launch innovations in its content offerings. In a bid to build a better connect with their audiences; the newspaper has made a few significant changes in the format of its newspaper at Patna (City Edition) as an experiment.

 

Starting on June 11 2012, the newspaper will have interesting additions for every day of the week. The regular supplements have been merged with the main edition. The numbers of pages on Monday have been fixed to 20. From Saturday to Tuesday, the number of pages will be 22 and on Sunday the newspaper will have 24 pages.

 

Many new pages like Life at Patna, Office Life and City Activity have been introduced. Life at Patna is a page dedicated to Lifestyle. Office Life is an advertising free page. Many new pages have also been introduced from Tuesday to Saturday catering to various needs of readers.

 

On Tuesday there are pages dedicated to career and education. The Wednesday edition will have pages dedicated to health and happiness. Technology and entrepreneurship will be the focus for Thursday. On Friday, there will be pages dedicated to weekend film and television.  The Saturday edition will focus on young parents, family and young adults.

 

Sunday will have ‘ Sahitya ‘dedicated to literature reviews.’ Fursat’ will talk about astrology and will be an advertisement-free page. Another page Samay will also be ad-free. Prakhar will concentrate on current affairs and will be feature based. All these pages will be color and will be introduced only for the Patna edition.

 

Sources  close to the development say that if they find a good response to the initiative, it may be extended to other editions too.