Prabhat Milk celebrates World Milk Day with digital film

We have all grown up drinking milk straight from the glass as a part of our daily health regime. The goodness of this original health drink of the nation is relevant even today. In fact, the importance of milk is even more during this health crisis as it helps build immunity and strength, and Prabhat is celebrating the same, this World Milk Day.
Prabhat Dairy, part of Lactalis India, is one of the leading milk brands of India. Its milk is available across Mumbai, Pune and key cities of Maharashtra like Shrirampur, Shirdi, Nashik, Aurangabad, etc., and dairy products like UHT Milk, Ghee, Dairy Whitener and Flavoured Milk are available pan-India. Prabhat wanted to share, celebrate and spread the goodness of milk and the film created by Scarecrow M&C Saatchi does this and more. It attempts to rekindle the childhood memories we have, using an audio mnemonic of ‘AKKAD BAKKAD’ and uses disruptive animation style to show the ‘cool quotient’ of milk and its health benefit.

Sandipan Ghosh, Commercial and Marketing Director, Prabhat Lactalis India, said “Our frontline team and farmers have worked hard to ensure that the milk supply to the nation continues even in the lockdown. But people need to be reminded that this natural immunity booster is available right at our homes and its daily consumption helps. So we took the opportunity to reiterate the goodness of the multi-talented milk on World Milk Day.”
Raghu Bhat, Founder Director, Scarecrow M&C Saatchi added “Milk is a metaphor for purity. Milk is kindness in liquid form. Milk is an act of giving.  We wanted to create a contemporary ode to milk through a language that is as universal as milk itself - namely, music. We are happy that the catchy tune has been received well by people of all age-groups.”

CREDITS
Client: Prabhat Dairy 
Agency: Scarecrow M&C Saatchi
Creative Team:

Raghu Bhat

Manish Bhatt
Kapil Tammal
Mustafa Kapasi
Siddhartha Karmakar 
Shristi Lahiri
Siddhesh Sawant 
Mrunmayee Bagwe

Account Management Team:
Arunava Sengupta
Mangesh Mulajkar
Wayne Oliver
Saras Bajaj
 Client Team:
Sandipan Ghosh
Vijaykumar Bhoyar
Music: 
Divya & Akshat
Animation:
Rohit Khedkar