Prabhu Deva launches Season 5 of 'Upload and Transform'.

Godrej Interio, India’s largest furniture solutions brand, launched the fourth season of their largest ever consumer campaign 'Upload and Transform'. Touted as one of the biggest campaigns from the house of Godrej Interio, the campaign transforms our consumer’s lives by customizing and renovating their homes!

This season of U&T further strengthened their commitment as they transformed ace actor, director and choreographer Prabhu Deva's family home. Season 5 of Upload and Transform commenced with a complete makeover of Prabhu Deva’s family home at Mysore. The Superstar wanted to gift his parents a dream home that was friendly, warm, cozy yet luxurious. He wanted the house to have bright colours thus giving it a very positive feel.

Commenting on his transformed home, Mr. Prabhu Deva said, “My parents have been staying in our Mysore house for the longest time. They have always been selfless, kind-heart and giving. They have always prioritized my happiness above theirs. I wanted to do something special for my parents- something that is very comfortable, will transform their lives and add more colour and happiness. This is when I came across Godrej Interio’s Upload and Transform campaign. Godrej Interio is a very reliable and trustworthy brand. Their commitment towards transforming lives through inspiring spaces got me interested. The experience of co-curating a home for my parents with Interio’s panel of designers was excellent. The team turned my dream home into reality”.


On the launch of Upload and Transform Season 5, Bedraj Tripathy, AVP, Marketing and Communications, Godrej Interio, said, “Godrej Interio is a brand that is committed to transforming lives of our users. Upload and Transform is the largest engagement program in Asia that helps us stay connected with users. We are extremely delighted to have played a role in Prabhu Deva’s dream home for his parents”.

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