Prabhuji Pure Food appoints Digitale as their Digital Media Buying partner

Digitale, a part of Lookad India Pvt Ltd. has won the digital mandate for Prabhuji Pure Food. Since 1937, for more than eight and a half decades, Prabhuji Pure Food has emerged as a household name for ready to eat snack foods in India& abroad.

With state-of-the-art food preparation technology, use of modern, absolutely hygienic equipment, state-of-the-art packaging and clinically tested ingredients, Prabhuji Foods have revolutionized snacking.

The agency’s Kolkata office will work in sync and collaboration with the brand to provide new strategic digital solutions that will cohesively work towards making their brand association resonate to amplify their exponential brand experience on a digital platform.

The agency will be involved with the media planning, buying and execution of the brand’s digital media strategy deployment across key touch points that will allow for deeper engagement with the consumer of today.

According to Abhinav Agarwal, Brand Marketing Manager at Prabhuji Pure Food, “With the ongoing digital transition taking place across businesses, I think Digitale is the perfect fit to help us in our digital outreach and audience engagement plan. We at Prabhuji areoptimistic that Digitale will be an able partner in our journey towards achieving the required online brand experience.

Mrinal Lunia, Founder & CEO at Digitale said, Getting to work with a household name like Prabhuji Pure Foods from the House of Haldiram in itself is heartening, we were delighted to collaborate with the brand and helping them increase their digital footprint. Our strength as an agency lies in media planning and buying. We wanted to bring these insights and learnings to help reach out to the digital audiences with Prabhuji’s unique offerings of delectable snacks and sweets. We hope to offer strong media and communication-based solutions to increase the recall value for the brand and helping in building brand affinity.”

According to Arnab Samanta, Creative Director at Digitale, We are delighted to win the digital media mandate for Prabhuji Pure Food, from the house of Haldiram. We are excited to enhance Prabhuji Pure Food as a digital brand to drive consumption habits and develop great content on all the great Indian snack delicacies. We at Digitale look forward to a fruitful partnership.


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