PRAG bags Social media and PR mandate for WCDC, Govt. of Bihar
Taking another big stride in their mission to empower women, Public Relations and Advocacy Group (PRAG), a Gurugram based start-up will now manage all the social media activity and Public Relations management for Women and child development corporation (WCDC), Govt. of Bihar. The agency will also be responsible for planning and executing new digital and traditional media initiatives for the organization. In the past, the agency has also handled multiple projects for the Government of India and State governments.
WCDC, Bihar is a registered Organization underSocieties Registration Act, 1860 which is working under the Department of Social Welfare, Government of Bihar.It is the nodal agency for implementing women and child development programmes of the State and PRAG will be responsible for social media handling, Public Relations, Video making, Creative designing and SEO for the organization.
"We, at PRAG, believe that every woman has the right to rest and hence, we are one of the very few organizations which has made menstrual leaves mandatory and paid.To stand together with WCDC, Bihar – an organization from a state which first legalized period leaves - gives us immense pleasure because just like them we are working for the social, economic, and political empowerment of women and children,” Gaurav Gautam, Founder and CEO, PRAG said.