Prasar Bharati mulling the idea of launching OTT platform

Prasar Bharati is considering the idea of launching an OTT platform. The news comes following an agreement signed by Prasar Bharati with YuppTV in order to extend the reach of Doordarshan’s DD India channel which was launched globally.
A memorandum of understanding (MoU) has been signed by Prasar Bharati with YuppTV in March in last year, in order to make DD India available in several countries, including in the US and the UK.
The government has already approved a scheme worth Rs 2,500 crore for the purpose of modernizing, expanding and upgrading Doordarshan (DD) and All India Radio (AIR). Prasar Bharati is in the process of attaining these objectives.

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