Prateek Kuhaad unveils India leg of ‘The Way That Lovers Do’ World Tour
As critically acclaimed singer-songwriter Prateek Kuhad announces the India leg of his highly anticipated ‘The Way That Lovers Do’ World Tour, producer of the India tour – BookMyShow – India’s leading entertainment destination launches a heart-warming campaign ‘Tune Kaha, Maine Sun Liya’, a line taken from one of his popular songs to announce the arrival of the tour.
The campaign rolled out on social media is a 2-part video series that begins with a young woman in her everyday work environment of a meeting full of chaos, stress and confusion. Walking out to take a much-needed break with a cup of coffee, plugging in her earphones to listen to some heart-warming music, the young fan is instantly transported to a fantasy world brought alive by her favourite music artist, Prateek Kuhad. As Prateek Kuhad’s soothing song ‘Co2’ from his latest album The Way That Lovers Do sets the vibe, she pens down a heartfelt letter to the heartthrob of Indian pop music narrating the impact his music has had on her and what it means to her. The video ends with the fan dropping the letter in a red BookMyShow envelope in a letterbox with a lot of expectation in her eyes for Prateek to write back.
The second part of the campaign video and the campaign reveal as rolled out by Prateek Kuhad himself on his social media platform shows the artist enjoying a cup of coffee at his home in India, after returning from the first leg of his World Tour, while sorting through some of the mail on his coffee table. The red BookMyShow envelope catches his eye and as he reads the fan letter, it brings a warm smile to his face even as he looks into the camera to reveal that he has heard the fan’s desire and is on his way to India for the new tour. This beautifully captured moment of love shared between an ardent fan and her favourite artist is what is truly touching, completely executed by BookMyShow’s in-house team.
Part 1: From the fan:
Contents of the letter:
Dear Prateek,
On some days, a 100 words could be spoken by a loved one and still leave me gasping to be understood a little better. But then, that very moment, my heart fondly remembers the time it picked up your words and the way you weave magic with them. Teaching me that there’s no wrong or right way to love.
That love means leaning into the mess, only pausing for picking up the pieces that mend your heart and make it feel safe.
So here’s me saying thank you to you, for making me feel emotions I didn’t know existed. I’m wearing these emotions like a scent.
And as they linger on, I jump with joy on the thought of seeing you sometime soon!
Hoping to see you in India!
Part 2: Big reveal from Prateek Kuhad:
Spread over 2 months and spanning 15 cities, the widely loved musician will be embarking on what is positioned to be one of his largest-ever homegrown tours within the sub-continent.
The mammoth run, kicking off on October 29th in Mumbai and wrapping up on December 18th in Goa, will see the pop music titan performing a two hour long set every night, with a setlist that features hot new favourites such as ‘Just A Word’ and ‘Favourite Peeps’ and evergreen radio hits such as ‘cold/mess’ and ‘Kasoor’. The multi-city trek will include an assortment of cities such as Pune, Chennai, Hyderabad, Chandigarh, Delhi, Surat, Ahmedabad, Lucknow, Jaipur, Guwahati, Kolkata, Indore, Bengaluru.
BookMyShow, India’s leading entertainment destination will produce and present the India leg of ‘The Way That Lovers Do’ India Tour in association with talent management agency, Big Bad Wolf along with TribeVibe, the one-stop solution for college festival entertainment.
Prateek Kuhad states, “I’m super excited to be touring my homeland after a considerable pause. This tour is of special significance to me and I’m looking forward to re-connecting with all my beautiful fans across the region. Go grab your tickets on BookMyShow and I can’t wait to perform live for you guys!”
Commenting on the tour, Anil Makhija, COO - Live Entertainment & Venues, BookMyShow, said, “Fandom for any artist is born out of the strength of connection that their music or art forges with the audience stirring emotions, relatability, and sync with rhythm. Prateek Kuhad is the epitome of each of these factors for fans in India and beyond who have always resonated deeply with his music. We are thrilled to bring Prateek Kuhad’s much-awaited ‘The Way That Lovers Do’ Tour to India after its successful run across USA, UK and Europe, creating an unparalleled, soulful music experience for Indian entertainment seekers. Fans across India, get ready to welcome the biggest pop music sensation as he paints your city red with love this winter.”
Dhruv Jagasia, Founder, Big Bad Wolf states, “We are super stoked to be able to cater to Prateek’s fanbase requests of wanting to see him perform live. We are always scouting for opportunities to honour that profound connection he shares with his fans which can only perhaps be fully expressed during live concerts. His concerts are sheer magic and we wanted to really curate a more intrinsic India tour this time around since he’s been recording in the studio for most part of the last two years.”
Fans can now get their hands on tickets exclusively on BookMyShow here. Tickets for the Indian leg of Prateek Kuhad’s ‘The Way That Lovers Do’ World Tour go live today, September 26th at 4 PM IST and are priced INR 499/- upwards.
The announcement of the India tour, comes close on the heels of his blockbuster headlining 20-city trek in the United States Of America in June 2022 that saw him delivering sold-out performances in support of this world tour. Ahead of the India tour, he will also be touring in the United Kingdom and Europe in October 2022 as part of this global showcase.
The tour follows the release of Kuhad’s latest 11-track studio album ‘The Way That Lovers Do’ that released in May 2022 via Elektra Records and spoke about human love, friendship, and connectivity. Best known for his intimate song writing, earnest lyricism and experimental flare, the 32-year-old global breakout star will be touring on home turf after a hiatus of one and a half years.
See the full list of the tour dates below.
The Way That Lovers Do – Tour Schedule
- October 29: Mumbai
- October 30: Pune
- November 05: Chennai
- November 06: Hyderabad
- November 11: Chandigarh
- November 13: New Delhi
- November 18: Surat
- November 20: Ahmedabad
- November 25: Lucknow
- November 27: Jaipur
- December 03: Guwahati
- December 04: Kolkata
- December 10: Indore
- December 17: Bengaluru
- December 18: Goa
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