PRCAI elects new Managing Committee

The Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies, at its Annual General Meeting, elected a new management committee and support chapter heads.

The elected members are Sharif D Rangnekar (CEO & Director, Integral PR) for the post of President,  Nikhil Dey, President, Public Relations, Genesis Burson Marsteller, as Vice President and Shivraj Parshad, Principal, The PRactice, as Secretary.

 

As part of its National outreach the Regional Chapter heads elected are Ajay Lamba, COO, Integral PR as Chairperson, North; Shane Jacob, The PRactice as Chairperson, South; Madhuri Sen, MD, Waggener Edstrom as Chairperson, West and Basav Bhattacharya, Strategic Consultant, Integral PR as Chairperson, East.

 

On this occasion, Rangnekar, the newly elected President said, “PRCAI is committed to its mission: to build and enhance benchmarks relevant to our business including the areas of Knowledge, Ethics and Expertise.” Setting the tone for the two years ahead of the new Management Committee, the President said that PRCAI intends to focus on talent at one level as well as create platforms that recognize quality of work done by the industry so as to showcase the best work done by our industry.”

 

PRCAI has been representing the industry for over 11 years. During the many years it has organized different forums, taken up a variety of issues and engaged with multiple stakeholders for distinct purposes. In the past year, PRCAI aligned with EPACA to set norms for government engagement aimed at a higher level of transparency. The Constitutional and Advisory Committee has engaged with media heads to improve relationships and understanding between the two industries. The Annual PR Summit organized earlier last month saw the involvement of media houses as well as the Delhi Chief Minister, Sheila Dikshit.