Pre-Christmas weekender done right with Riders Music Festival
Continuing its last year’s roaring success, Rider’s Music Festival has yet again managed to grab the attention of Delhiites! On its way to becoming India’s biggest biking music festival, this year the Riders Music Festival (RMF) showcased a perfect line-up of contemporary musicians with different genres of music at Jawaharlal Nehru Stadium, New Delhi. From Nucleya’s high octane gig, Lucky Ali’s husky Bollywood charm to Mame Khan’s folk music, Delhi’s Jawaharlal Nehru Stadium saw over 20 thousand biking and music enthusiasts! Adding jazz to the line-up, was Shirley Setia’s filmy vocals with Divine’s new-age rapping and some soulful music with Bhuvam Bham. Strategically placed as the weekender before Christmas amidst Delhi’s winter, RMF brought forth the best of everything!
With more than 30 brand associations and partnerships, 16 + artists and multiple experience zones including flea markets, gaming arena, adventure zones Riders Music Festival is a joint intellectual property by RED FM and Phoenix Live. A two day long action-packed event combining the best of music and motorcycles of course, the festival began with biking groups riding to the event on both days. The venue was flooded with an interesting myriad of grub stations and food trucks to tantalize tastebuds and mixologies of the best concoction for the guests who were present. With tarot card reading counters, bike stunt shows and customizations the guests were left truly mesmerized.
Commenting on the culmination of the event Nisha Narayanan, COO, RED FM said, “The amount of passion shown by the bikers last year at the Riders Music Festival sealed the deal and this year we were back with a bang. To be able to let out, relax, have some delicious food, listen to your favourite musicians and showcase your passion through breath-taking stunts, made for a conducive experience. The first year of Riders Music Festival was a huge success. We knew we had to come back, but with even higher energies. The artists who performed were very carefully hand-picked as we want the festival to be both for the biking as well as non-biking community. It is ‘the one-stop destination for everyone and we are truly grateful for the phenomenal response the fest has received this year too.”
The Riders Music Festival was a wholesome event fulfilling the needs of people with different preferences and of varied age groups. RED FM as a property prides itself in providing entertainment on and off air whether it’s bringing the audience closer to their favourite celebrities or conducting largescale events. For all those who missed it this time, start greasing your bikes to catch the festival next year.