PrecisionMatch strengthens its leadership team; ropes in Pattajoshi from Yahoo

PrecisionMatch, the first provider of high quality audience data for display advertising in India, SEA and MEA, today announced the appointment of Chandrabhanu Pattajoshi, ex-National Head: Sales Strategy, Yahoo! India, as the Business Head.

In his current role at PrecisionMatch, Chandrabhanu Pattajoshi will lead sales, business development, alliances, partnerships and the overall business. He will build PrecisionMatch ground up in India and work on international expansion plans.

On this appointment, Manish Vij, Founder & CEO, SVG Media said “We are delighted to have Chandrabhanu Pattajoshi onboard and confident that under his guidance PrecisionMatch will make deeper inroads into the market with the right customer education as data targeted advertising is a relatively futuristic way of display advertising by ad networks.”

With this appointment, Nitin Chowdhary moves into a corporate role at SVG Media to further strengthen the display product and technology backbone of SVG Media businesses.

Chandrabhanu Pattajoshi, a veteran in media sales, has over 16 yrs of experience in leading business development and media sales for brands across business verticals and media genres. Most recently, he headed National Sales Strategy for Yahoo! India. Chandrabhanu Pattajoshi has also been associated with RadioOne, as Head West and was the frontrunner in launching the Bangalore chapter of the radio channel. Prior to RadioOne, Chandrabhanu was the Regional Sales Head at STAR TV at Bangalore.

Chandrabhanu Pattajoshi, Business Head, PrecisionMatch commented on his appointment, “I am thrilled about my association with PrecisionMatch and SVG Media. The future of display advertising on the internet lies in data targeted RTB. Data targeted display is an adopted practice in the West and has helped automobile brands, CPGs, retail players boost sales, drive footfalls, increase website traffic etc. I am confident that data targeted display will change the dynamics of online advertising, and brands in India will soon witness an interesting inflection point. I am excited about the challenge that comes along with this opportunity and certain that we will soon set a new trend in the market.”

PrecisionMatch is the only provider of effective 3rd party audience data and analytics in India, SEA and MEA. It offers data across categories such as Auto, Mobile Handsets, Online Transactors, Travel/Holiday seekers, Technology etc. and can provide data to target niche segments such as:

•                     India- High-end smartphone buyers in India

•                     India- SUV buyers in India

•                     SEA- Holiday seekers in Singapore

•                     MEA- Auto enthusiasts and buyers in MEA

PrecisionMatch recently added new segments such as Entertainment: movies, games, Social Influencers and Food&Drinks for which it can offer audience data. PrecisionMatch currently works with industry leaders such as – Samsung, General Motors, Tata Motors, Snapdeal.com, Expedia.com etc.