Preeti Puri Sharma, VP, Public Relations at Star India quits
Preeti Puri Sharma, Vice President, Public Relations at STAR India has put in her papers.
At Star India, she was responsible for the development and delivery of strategic communication plans, managing the external voice of the company with the media and driving publicity to support the organization’s products and services across lines of businesses.
During her tenure, she has successfully launched four of these channels as well as Hotstar, Star’s OTT platform across digital & traditionally media.
Preeti has spent over seven years in PR agencies, managing more than 100 brands from manufacturing to consumer products to services. In her last agency role as Senior Account Director at Edelman India, she handled the complete mandate for TATA Consumer Products.
Adept at corporate PR setups, image makeover & in crisis management, Preeti has over 18 years of experience giving her in-depth insight into the process of brand building and positioning. She has worked with media and entertainment conglomerates in various capacities. In her earlier stint at Reliance BIG Pictures, she set up the Corporate Communications & Public Relations division, led the communications strategy for the roll-out of the company’s partnership with leading Hollywood studios and film production houses and also drove PR for more than a dozen Indian movies.
She had a similar role and responsibility at UTV Software Communications, where she set up the Corporate Communications & PR division and speared headed the five business verticals - Motion Pictures, Gaming, Interactive, Broadcast and TV Content Production. She also successfully handled the listing of UTV’s motion picture business at the London Stock Exchange.