Premier episode of "Girl in the City" crosses 1 million views in just 5 days
It's only been five days since bindass’ first ever fiction web series 'Girl in the City' hit the internet, and the show has already created ripples on the web in a short span of time. Opening to a thunderous response in what has been a first for any show of this kind, the premier episode has registered more than a million hits on Facebook alone. Add to it the YouTube views and the count just goes further up. The latest web series, which was launched on bindass' Facebook page on 28th April 2016, is a coming of age story of 21 year old Meera Sehgal from Dehradhun, who comes to the bustling city of Mumbai to pursue her dream in the fashion industry. Digital sensation Mithila Palkar plays Meera, in what promises to be yet another successful venture for her in the online space.
The 13 episode series of about 10 minutes each will unveil on a weekly basis every Thursday, on bindass' Facebook page. Interestingly, the show is also being aired on television the following day, on bindass. The first episode sees the protagonist arrive in the city of dreams to pursue an internship in fashion. Hailing from a small town, we see her get a true-blue tryst of the big bad city, a start of what appears to be a roller coaster journey for her ahead. Going by the audience reaction, viewers seem to have connected with the Meera Sehgal right at the outset, and are eagerly awaiting the release of the second episode.
Bindass has roped in Facebook, eBay India, and Castrol Activ as brand partners for the new web series. With Facebook coming on board as the media partner, eBay and Castrol Activ have been seamlessly integrated into the script to play a significant role in the story. The show is following an innovative marketing strategy on the digital platform. A dedicated facebook page for the central character, Meera Sehgal, has been created wherein she is seen engaging with fans on a regular basis. It's a unique way to keep fans hooked on to the show, by getting them to interact with the central character as the series progresses.
Girl in the City is directed by Samar Shaikh of Bobby Jasoos Fame, written by Sanyukta Chawla Shaikh (writer of critically acclaimed Neerja) and co-produced by actor cum director Anand Tiwari. The series also stars Udaan actor Rajat Barmecha in a pivotal role.