Premiere of 'Total Dhamaal' on Star Gold breaks all viewership records
The family entertainer ‘Total Dhamaal’ that recently regaled audiences in the box office has now created history on TV. It's World Television Premiere on Star Gold on 12th May smashed all viewership records, with an unprecedented 17.3 million impressions (2+ India U+R, Wk 20, 2019), making it the most watched movie premiere of 2019.
Bringing the biggest hits of the year, Star Gold continues to be the viewer’s choice for new and latest movie premieres on TV. With a whopping 529.7 million impressions, the channel stands tall as the No.1 Hindi Movie channel in the industry.
Commenting on the success Hemal Jhaveri, General Manager and Executive Vice President, Hindi Movies Business, Star India said, “We are elated that ‘Total Dhamaal’ has broken all previous records! It was one of the biggest films of 2019 and with its stupendous success on television, we yet again reinforce our brand promise of being the Home of Bollywood Blockbusters. The response is a validation of the content and marketing strategy”
Overwhelmed by the response received by Total Dhamaal, director Indra Kumar commented, “Total Dhamaal has been a dream come true, first with its box office success and now with a blockbuster Premiere on Star Gold.”
Riteish Deshmukh added, “The making of this film was ‘Total Dhamaal’ for the entire cast! I am glad this translated so well on TV, making it a ‘Total Success’ with its Premiere on Star Gold!” Madhuri Dixit Nene expressed her excitement by saying, "Total Dhamaal marked my collaboration with some of my favourite co-stars after many years. We are happy Star Gold made its television premiere so grand!”
“A big thank you to our viewers and to Star Gold for making Total Dhamaal the No. 1 TV Premiere of the year! There is nothing that an actor wishes for more than love from his fans and I am so humbled that they are giving this film so much of it,” signed off Anil Kapoor.
Taking its winning streak forward, the channel is set to premiere this year’s much-loved romantic-comedy- Luka Chuppi starring Kartik Aryan & Kriti Sanon on Sunday, 2 June at 12:30 PM.
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