Premium brand of brandy 'Bols' partners with Aircel Chennai Open 2012 as 'Official Party Partner'

Premium brand of brandy Bols has partnered the Aircel Chennai Open 2012 as the "Official Party Partner". Bols is the first international premium brand to be bottled in Chennai and hence associating with one of the country's biggest sporting extravaganza is strategic step by the brand.

The Tournament parties are highly anticipated and attract the Crème de La Crème from the sports fraternity as well as the socialites' and this association will just add more panache to the evenings.

The 17th edition of Aircel Chennai Open will be held from January 2 to 8, 2012 at the SDAT Stadium in Chennai. The tournament will see in action an impressive line-up of Indian and International players including world number 9 Janko Tipsarevic, world number 10 Nicolas Almagro, Somdev Devvarman, Rohan Bopanna and Mahesh Bhupathi, among others.

Commenting on this partnership, Siddharth Banerji, Managing Director, Bols Kyndal, said: "Bols is immensely proud to be a part of this global event. An international brand like Bols finds it completely fitting to celebrate the Aircel Chennai Open 2012 here in Tamil Nadu where it enjoys a leading market share. We share Chennai's spirit for sport and hope the same is a grand success"

A spokesperson from IMG Reliance stated: "We are glad to welcome Bols on board as another debutant sponsor. The 17th edition of event has witnessed support from some of the leading brands in the country and we are sure this will be the beginning of yet another successful association."