Premjeet Sodhi joins Mindshare Fulcrum as Senior VP

Premjeet Sodhi has taken over as the Senior Vice president of Mindshare Fulcrum, a unit of Mindshare India, a WPP-owned media agency. He had joined in the beginning of March.

Prior to Mindshare, Sodhi was serving as the chief operating officer at media agency Initiative/BPN, part of the IPG group.

Sodhi has replaced Amin Lakhani who has been elevated as the president, client leadership at Mindshare. Fulcrum as a part of Mindshare India, manages media planning and buying in South Asia region.

Sodhi was earlier associated with various companies including ICRG Mudra, GM Technical, Ogilvy, Lintas, etc and brings in great experience of over two decades in his field to Mindshare India.  

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