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Premjeet Sodhi moves to Wavemaker India from Mindshare Fulcrum

Premjeet Sodhi who was Senior Vice President at Mindshare Fulcrum is moving to Wamaker India as Chief Growth Officer according to sources in the know. Mindshare Fulcrum is the integrated media buying arm of Hindustan Unilever.

Harsh Deep Chabra, Head of Media Planning and Buying, Team Unilever, Mindshare will take over Sodhi’s role sources claim.

Sodhi joined Mindshare India in 2018 after completing a 6-year stint at Initiative, part of IPG Mediabrands as Chief Operating Officer. His longest stint has been at Lintas Media Group where he worked for a decade in various roles in media planning and buying until he quit as President in April 2012.

Harsh Deep Chabra has over 17 years of experience in India’s Media & Entertainment industry, having worked with leading organizations GroupM (Mindshare), Zee Entertainment Enterprises Limited, Music Broadcast Private Limited (Radio City) and Turner International (Pogo).

Both Mindshare and Wavemaker are part of media investment company GroupM.


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