Prestige's Forum Malls appoints AliveNow as its Social Media Agency
The Forum Mall, one of Bangalore's first full-fledged malls, has appointed AliveNow as their social media partner. AliveNow will carry out digital marketing activities for both Forum Mall, Koramangala and Forum Value Mall, Whitefield.
AliveNow, an award-winning social media agency based out of Bangalore, has worked with iconic international brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet and leading Indian brands like ITC, Prestige Smart
Kitchens, Fortis, Barista Lavazza and more. In 2011, AliveNow was picked by Businessworld magazine as one of India's 25 hottest start-ups and was also chosen by NASSCOM as one of the top 10 emerging IT services companies in India.
Ramaraju, General Manager - Mall Operations, Forum Mall, said, "Forum Mall being one of the pioneers of the mall culture in Bangalore, is gearing up to elevate the brand proposition to the next level. Understanding the demographics of our TG who are significantly prevalent on social media platforms, we are pursuing to establish a better user interface to engage them further. We aim to create such an experience wherein our customers,
even while being seated within the comfort of their homes, can still interact with us. Our goal is to enable our customers to carry the experience of visiting our mall out of the premises and beyond, thus creating effective brand recall".
AliveNow CEO, Adhvith Dhuddu said about this development, "We are very excited to partner with Forum Mall and the Prestige Group to promote this iconic mall on social media. Malls could benefit from these social media tools and push the brand towards better visibility, and we plan to execute some very innovative and interesting campaigns for Forum Mall on Facebook and other social platforms."
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