Prime Focus names Daniel Sapiano as Global Head of Client Services (Commercials)

Commercials UK Joint Managing Director Daniel Sapiano is relocating to Mumbai to take up the new position of Global Head of Client Services (Commercials). In addition to continuing to fulfil his London remit, Sapiano will be working closely with Bhaarath Sundar (CEO, Advertising, Prime Focus India) and Yohann Abraham (President, Advertising, Prime Focus India) to further strengthen the Idian Commercials arm. Based at the newly refurnished Khar office in the centre of Mumbai, Sapiano will be bringing to bear his considerable sales, production and management experience in engaging commercials clients both locally and globally, and helping to launch a string of exciting new initiatives to tighten the connection between the advertising facilities in the UK and India.

"Prime Focus is a truly global company," said Sapiano. "Our business isn't limited by geographical borders, and my move is a good example of how we can share our talent and expertise around the network as required. The Commercials offering in London has grown hugely due to the hard work we have put into it over the last three years, and we fully intend to repeat that success in Mumbai. My move demonstrates just how committed we are to the WorldSourcing business model that lies at the very heart of Prime Focus."

Prime Focus Global Founder and CEO Namit Malhotra added: "Our global management team and staff have much knowledge and experience to share across our business areas and geographies. Daniel's move exemplifies the benefits of running a global network, and will help to strengthen an already flourishing relationship between the commercials divisions in the UK and India."