Prime Focus RELOADS Advertising Services offering with high-profile creative talent and new facility

Prime Focus Limited (BSE: 532748), the world’s largest independent media services provider, has RELOADED its Advertising Services offering in India with a series of high-profile hires across its creative team and a new offline editing facility. The newly revamped division offers advertising clients world-class post production technology and access to some of the nation’s leading creative talent.

Bhaarath Sundar has rejoined the Prime Focus Advertising team as Chief Business Development Officer, Advertising & Animation after a period of two years as Group CEO & Managing Partner of Teamwork Studios. Bhaarath is leading the RELOADED Advertising offering, which operates across three integrated sites in Khar, Mumbai, offering online editing and grading, a dedicated CG / VFX and animation team and a brand new dedicated offline editing studio.

Commenting on the re-launch, Bhaarath said: “Indian agencies and brands are producing truly world-class advertising, and we have RELOADED the Prime Focus Advertising division to give our clients access to the best facilities and talent in India. Following our recent hires, we estimate we have almost 90% of the high-end advertising services creative talent available in India, working under one banner and with all the latest technology at their finger-tips. The way ads are finished and delivered is constantly changing, and we’re here not only to help realize our clients’ ideas as beautifully as possible, but also to take away the headaches of the technical aspects of delivery.”

Joining Prime Focus co-founders and Creative Heads Huzefa Lokhandwala and Prakash Kurup on the creative team is an exciting list of some of the advertising services industry’s top talent in India.

“We have been a market-leader in the Advertising post production space for many years, but standing still is not in our DNA,” said Namit Malhotra, Founder, Executive Chairman and Global CEO of Prime Focus Limited. “This investment in talent and technology shows our commitment to the advertising community and the incredible work that they are producing. Our full-service post production offering, working alongside our Camera and Equipment Rental division, ensures that our advertising clients have access to the very latest kit and the best artistic talent from shoot all the way through post-production to multi-platform delivery.”

The Prime Focus Advertising team has recently delivered a number of high-profile commercials, including Advertising Age India’s ‘Top Ads of the Week’: IndiaMART ‘#IndiaKiKhoj’ (Show&Tell Productions / Bang In The Middle); Maggi ‘Hostel’ (Breathless Films / McCann Erickson); and Cadbury Dairy Milk Silk ‘Puppets’ (Breathless Films / Ogilvy & Mather).

Credits:

Huzefa Lokhandwala-Co-Founder / Creative Head

Prakash Kurup-Co-Founder / Creative Head

Shyam Salgaonkar (Sally)-Creative Director

Amit Chitnis-Senior Editor - Flame

Rodney Ee-Senior Editor - Flame

Ravi Sharma-Senior Editor - Flame

Varadarajan Muralidharan-Senior Editor - Flame

Vivian Britto-Senior Editor - Flame

Renuka Bragenza-Online Artist

Ankit Halai-Offline Editor

Devendrakumar Prajapati-Online Editor

Swadesh Prasad-Online Editor

Suhel Khan-VFX Supervisor

Hormaz Baria-CG / VFX Supervisor

Sumanth David-Senior Editor - Quantel

Rajiv Sundararaju-Senior Editor - Quantel

Sanjay Chavan-Senior Editor - Quantel

Shivkumar Panicker-Senior Offline Editor

Nilesh Girdhar-Senior Offline Editor

Anshuman Gokel-Senior Offline Editor

Soham Rawal-Senior Editor - Flame

Vishal Sinha-Senior Editor - Flame

Nikhil Patil-Creative Director - CG / VFX

Satyabrata Pal-Team Lead - CG / VFX

Sachin Salvi-Creative Director - Animation

Santosh Yadav-Senior Manager - Animation

Sanjay Mali Parihar-Senior Editor - Flame

Kevin Mathew-Senior Editor - Flame

Rajiv Rajagopal-Senior Editor - Flame

Paramita Ghosh-Offline Editor

Dipankar Mitra-Online Editor

Rahil Merchant-Colourist

Michele Ricossa-Colourist

Sameer Pandit-Colourist

Bharat Sachdev-Creative Supervisor