Primetime OOH executes an outdoor campaign for Metro Shoes

Primetime OOH, one of the leading outdoor agencies has recently executed a large scale, pan India outdoor campaign to promote Metro shoes. Metro Shoes campaign will last for a month . The three week campaign has been executed in Mumbai, Punjab, Maharashtra and Coimbatore.

Lavina Rodrigues Pinto Marketing Manager Metro Shoes said, “Our association with Prime Time has been for over 4 years now. For the last 3 years, Metro Shoes has been aggressively expanding across the country and needed a reliable partner that would help create awareness across new markets. With Prime Time, we have been able to successfully launch ourselves across more than 30 new cities. Apart from a fast turnaround time, Prime Time also works more like a partner by providing honest feedback, driving good bargains and offering great value ads.”

Roopesh Khangaonkar, VP Primetime Outdoor said, “The client brief for the campaign was to create high visibility at key, strategic catchments, considering end-users as primary target audience, but also create adequate visibility to tap the trade in order to reinforce and enhance brand visibility and salience and also promote the new brand positioning.”

The creative message of the campaign has been set against the backdrop of Mahim at Causeway, Cadel Road near Hinduja hospital, Bandra at Mosque, Andheri Sahar Road opposite HUL,Kandivilli WEH Near Sai Dham and many more places.

Khangaonkar said, “Every month we have 2 -3 new store launches where we provide today inaugural discount. Since it’s a first communication in the city, our objective is to ensure widespread awareness of the brand, offering as well as the tactical communication. The communications have ensured good footfalls and sales on an average of 350 times that of the previous week.”

“Metro Shoes has seen great ROIs in OOH which has become our major medium of communication. Now, we intend to invest in innovations so that our outdoors attracts more eye balls,” added Khangaonkar.