Pringles India amps up Cricket fever by entering GUINNESS WORLD RECORDS
Pringles® India entered the GUINNESS WORLD RECORDS® today for creating the ‘largest sentence made with packaged food’. With the message that reads #GetItBackIndia, this record is made at a time when the entire nation is united by its love for cricket. Pringles® created the structure with a staggering 10,005 unopened cans of Pringles chips, spanning exciting flavours such as Original, Sour Cream & Onion, Pizza and South African Style Peri Peri. The mammoth message is placed within the dimensions of 60 feet x 40 feet at the atrium of the mall in Kochi.
The message is on display for one week and visiting fans can join in the cricket fever, get pictures of the mammoth design and simultaneously leave their very personal message for Team India on the wall placed alongside.
Speaking about the initiative in Kochi, Sumit Mathur, Director - Marketing, Kellogg South Asia, said, “Pringles has been an iconic brand globally and in India. Our consumers love us for our distinctive stackable chips, which lends a great sensorial experience, the vibrant unique Pringle Can, and the high resonance that we have with our target audience in everything we do. Our award winning campaigns like ‘Single as a Pringle’ where the brand associated with singles in the country during Valentine’s Day or ‘Get Match Ready with Pringles’ during the cricket season last year are just two examples of the cutting edge work we do consistently to tap into shareable, snacking occasions. As we continuously strive to create the WOW factor for consumers, we saw no better opportunity than the current cricket fever that unites the entire nation and the GUINNESS WORLD RECORDS® recognition adds much excitement to the campaign.”