Print ad space up 5x during May’22; attracts 17.9K+ new advertisers: TAM AdEx

Overall Print Ad Space increased 5x during May’22 compared to May’20 and 3x compared to May’21, as per TAM AdEx report. Ad Space in Print climbed up in all weeks of May’22, compared to the same weeks of May’21, with the highest growth (4x) occurring in Week 1 of May’22.

Tally of categories grew by 12% in May’22 and advertisers by 79% and brands 86%, respectively, during May’22, compared to May’21. Over 120 new categories, 17.9K+ new advertisers and 21.4K+ new brands were seen in Print during May’22 over May’21.

Coaching/ Competitive Exam Centre was the top category in both May’21 and May’22 with 5% share, followed by Retail Outlets - Jewellers in May’22. The Top 10 categories had 34% share of the print Ad Space in May’22, whereas 6 new categories entered the top 10 list in month of May’22.

SBS Biotech was the top advertiser during both May’22 and May’21 in Print. Titan Company had the highest positive rank shift to enter the Top 10 list, while 3 new advertisers entered the top list during May’22 over May’21. The Top 10 advertisers added 17% share of the Ad Space in Print during May’22.

LIC-IPO was the top brand in Print during May’22, followed by AMFI (Association of Mutual Funds in India). Seven of the Top 10 brands were exclusive to May’22, compared to May’21. The Top 10 brands grabbed 9% share of the Ad Space in May’22.

Over 120 new categories, 17.9K+ new advertisers and 21.4K+ new brands were seen in May’22 over May’21. Refrigerators was the top new category, followed by Events - Interiors/ Home/ Kitchen in May’22 over May’21. Patanjali Ayurved was the top new advertiser in May’22 over May’21, followed by Ruchi Soya Industries. LIC-IPO topped among the new brands, followed by Prestige Range in May’22, compared to May’21.