Print industry in India grew 4.87% between 2006 & 2016: ABC

Audit Bureau of Circulation (ABC), the non-profit circulation auditing organisation which certifies the circulations of major publications, including newspapers and magazines in India held a press conference in Mumbai for sharing important data on “How Print has a sustainable future Growth in India” and “Why Print is growing in India in last 15 years, including last 5 years.”

The press conference was addressed by Girish Agarwal of Dainik Bhaskar, Shailesh Gupta from Dainik Jagran, Vijay Darda of Lokmat, and eminent personalities from Ennadu, The Hindu, Bennett Coleman (TOI), HT Media, Rajasthan Patrika Group, Malayalam Manorma Group and all other major newspaper owners besides all senior dignitaries of  ABC.

As per Audit Bureau of Circulations (ABC), Indian Print Industry is growing at a rate of 4.87% in CAGR over a 10 year period while 2.37crore copies were added in last 10 years accompanied by an increase of 251 publishing centres. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital. As on date, ABC certifies 910 weekly and daily newspapers and 57 magazines. Other members of ABC include Media and Ad Agencies, Print medium Advertisers and Govt. Organisations & DAVP.

ABC certified circulation figures are of immense value to advertisers, marketers and government departments (DAVP) whilst preparing their media plans since they are available across geographies for any town/district/state spread all over India.

According to ABC, few reasons why print publications are growing in circulation:-

- Impact of education – Growth in literacy and education have created substantial headroom for growth of newspapers.

- Advantage of India’s Economic growth - It is believed that the growth of newspapers in India is directly related to urbanization leading to higher aspirations, heightened interest in buying assets etc.

- Reading newspaper a part of daily routine combines well with ease of reading at your own time.

- Easily accessible and available at home - newspapers are home delivered in India, unlike in the West

- Competitive pricing – newspapers are the cheapest source of news.

- Customized sections and pull outs cater to various segments of readers together with localized content.

- Power of the written word – Newspapers have continued their strong traditions over the years to provide accurate and reliable news to their readers.

As compared to the world print market, India is one of the brightest spots in the print media:-

ï‚·  India one of the few countries where print advertising revenue is growing

ï‚·  India’s paid-for daily circulation is growing  whilst most other countries are declining

No. of paid-for titles in India highest in the world & growing while no. of titles in other countries declining

More details of certified circulation figures of member publications are available on Bureau’s website: www.auditbureau.org

PART 1 - INDIAN PERSPECTIVE

1.2)      GROWTH 2006 to 2016 - ZONE WISE

(ABC member publications)

In India, largely regional language newspapers have contributed to the growth.

1.3)      MAXIMUM GROWTH BY LANGUAGE (2006 to 2016)

(as of ABC member publications)

Newspapers are thinking along the lines of greater local news coverage in order to cater to every segment of consumers as well as readers.

1.4)      TOP 10 PUBLICATIONS AS CERTIFIED BY ABC FOR THE AUDIT

PERIOD JULY-DECEMBER 2016

PART 2 - THE INDIAN MEDIA AND ENTERTAINMENT INDUSTRY

In 2016, Television topped the chart of overall industry size amounting to 588.3 billion followed by Print at 303.3 billion. When looked at the growth projection pie, Print is the least growth projected sector standing at a rate of 7.3% in the time period of 2016-2021. While every other medium is expected to surpass the print industry growth at a faster pace.

2.1)    Overall industry size - projections

PART 3:- INTERNATIONAL PERSPECTIVE OF PRINT MEDIA:

In the developed economies, paid circulation for newspapers is on a decline. But this trend is opposite in India. In India, the growth in paid circulation is spectacular

3.1)    Circulation Growth paid-for dailies (000s)