Print industry in India grew 4.87% between 2006 & 2016: ABC

Audit Bureau of Circulation (ABC), the non-profit circulation auditing organisation which certifies the circulations of major publications, including newspapers and magazines in India held a press conference in Mumbai for sharing important data on “How Print has a sustainable future Growth in India” and “Why Print is growing in India in last 15 years, including last 5 years.”

The press conference was addressed by Girish Agarwal of Dainik Bhaskar, Shailesh Gupta from Dainik Jagran, Vijay Darda of Lokmat, and eminent personalities from Ennadu, The Hindu, Bennett Coleman (TOI), HT Media, Rajasthan Patrika Group, Malayalam Manorma Group and all other major newspaper owners besides all senior dignitaries of  ABC.

As per Audit Bureau of Circulations (ABC), Indian Print Industry is growing at a rate of 4.87% in CAGR over a 10 year period while 2.37crore copies were added in last 10 years accompanied by an increase of 251 publishing centres. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital. As on date, ABC certifies 910 weekly and daily newspapers and 57 magazines. Other members of ABC include Media and Ad Agencies, Print medium Advertisers and Govt. Organisations & DAVP.

ABC certified circulation figures are of immense value to advertisers, marketers and government departments (DAVP) whilst preparing their media plans since they are available across geographies for any town/district/state spread all over India.

According to ABC, few reasons why print publications are growing in circulation:-

- Impact of education – Growth in literacy and education have created substantial headroom for growth of newspapers.

- Advantage of India’s Economic growth - It is believed that the growth of newspapers in India is directly related to urbanization leading to higher aspirations, heightened interest in buying assets etc.

- Reading newspaper a part of daily routine combines well with ease of reading at your own time.

- Easily accessible and available at home - newspapers are home delivered in India, unlike in the West

- Competitive pricing – newspapers are the cheapest source of news.

- Customized sections and pull outs cater to various segments of readers together with localized content.

- Power of the written word – Newspapers have continued their strong traditions over the years to provide accurate and reliable news to their readers.

 

As compared to the world print market, India is one of the brightest spots in the print media:-

 

  India one of the few countries where print advertising revenue is growing

 

  India’s paid-for daily circulation is growing  whilst most other countries are declining

 

No. of paid-for titles in India highest in the world & growing while no. of titles in other countries declining

 

More details of certified circulation figures of member publications are available on Bureau’s website: www.auditbureau.org

 

PART 1 - INDIAN PERSPECTIVE

 

 

 

1.1)

HIGHLIGHTS OF PRINT MEDIA

 

 

 

 

 

(ABC Member Publications)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2006

2016

Increase

CAGR

 

 

 

 

 

of

 

 

 

 

 

 

 

 

Average copies per day

 

3.91 cr

6.28 cr

2.37 cr.

4.87%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

No. of publishing centers

 

659

910

251

3.28%

 

 

 

 

 

 

 

1.2)      GROWTH 2006 to 2016 - ZONE WISE

 

(ABC member publications)

 

 

 

CAGR

 

 

 

North Zone

7.83%

 

 

 

South Zone

4.95%

 

 

 

West Zone

2.81%

 

 

 

East Zone

2.63%

 

 

 

 

Overall

4.87%

 

 

 

In India, largely regional language newspapers have contributed to the growth.

 

1.3)      MAXIMUM GROWTH BY LANGUAGE (2006 to 2016)

 

(as of ABC member publications)

 

 

Language

CAGR

 

 

 

Hindi

8.76%

 

 

 

Telugu

8.28%

 

 

 

Kannada

6.40%

 

 

 

Tamil

5.51%

 

 

 

Malayalam

4.11%

 

 

 

English

2.87%

 

 

 

Punjabi

1.53%

 

 

 

Marathi

1.50%

 

 

 

Bengali

1.49%

 

 

 

 

 

Newspapers are thinking along the lines of greater local news coverage in order to cater to every segment of consumers as well as readers.

 

 

1.4)      TOP 10 PUBLICATIONS AS CERTIFIED BY ABC FOR THE AUDIT

PERIOD JULY-DECEMBER 2016

 

 

 

 

Average Qualifying

Sr.

Title

Language

Sales

No.

 

 

Jul - Dec 2016

 

 

 

 

1

Dainik Jagran

Hindi

3,921,267

2

Dainik Bhaskar

Hindi

3,813,271

3

The Times of India

English

3,184,727

4

Amar Ujala

Hindi

2,961,833

5

Hindustan

Hindi

2,611,261

6

Malayala Manorama

Malayalam

2,441,417

7

Eenadu

Telugu

1,866,661

8

Rajasthan Patrika

Hindi

1,840,917

9

Daily Thanthi

Tamil

1,710,621

10

Mathrubhumi

Malayalam

1,473,053

 

 

PART 2 - THE INDIAN MEDIA AND ENTERTAINMENT INDUSTRY

In 2016, Television topped the chart of overall industry size amounting to 588.3 billion followed by Print at 303.3 billion. When looked at the growth projection pie, Print is the least growth projected sector standing at a rate of 7.3% in the time period of 2016-2021. While every other medium is expected to surpass the print industry growth at a faster pace.

 

 

2.1)    Overall industry size - projections

 

 

Overall industry

2016

2017P

2018P

2019P

2020P

2021P

CAGR

 

size (INR billion)

 

 

 

 

 

 

(2016-

 

(for calendar

 

 

 

 

 

 

2021P)

 

years)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TV

588.3

651.0

750.9

876.8

1014.5

1165.6

14.7%

 

 

 

 

 

 

 

 

 

 

Print

303.3

325.0

350.4

378.5

405.6

431.1

7.3%

 

 

 

 

 

 

 

 

 

 

Films

142.3

155.0

166.0

178.2

191.6

206.6

7.7%

 

 

 

 

 

 

 

 

 

 

Digital advertising

76.9

101.5

134.0

174.3

226.5

294.5

30.8%

 

 

 

 

 

 

 

 

 

 

Animation and VFX

59.5

69.5

81.2

95.5

111.9

131.7

17.2%

 

 

 

 

 

 

 

 

 

 

Gaming

30.8

37.2

44.2

52.2

60.7

71.0

18.2%

 

 

 

 

 

 

 

 

 

 

OOH

26.1

29.0

32.5

36.4

40.8

45.7

11.8%

 

 

 

 

 

 

 

 

 

 

Radio

22.7

26.4

30.7

35.9

41.5

47.8

16.1%

 

 

 

 

 

 

 

 

 

 

Music

12.2

14.0

16.3

19.0

22.1

25.4

15.8%

 

 

 

 

 

 

 

 

 

 

Total

1262.1

1408.7

1606.2

1846.7

2115.2

2419.4

13.9%

 

 

 

 

 

 

 

 

 

 

Source: KPMG India’s analysis and estimates 2016-2017

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.2)  Advertising Revenues – projections

Though the advertising spends on digital (76.9) seemed to be low then television (201.2 bn) and print(201.3), it is the highest growth projected sector expected to grow at a rate of 30.8% while print is expected to grow at 8%.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Overall industry

2016

2017P

2018P

2019P

2020P

2021P

CAGR

 

size (INR billion)

 

 

 

 

 

 

(2016-

 

(for calendar

 

 

 

 

 

 

2021P)

 

years)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TV

201.2

225.4

256.9

298.0

342.7

394.1

14.4%

 

 

 

 

 

 

 

 

 

 

Print

201.3

215.0

233.3

254.9

276.2

296.0

8.0%

 

 

 

 

 

 

 

 

 

 

Digital advertising

76.9

101.5

134.0

174.3

226.5

294.5

30.8%

 

 

 

 

 

 

 

 

 

 

OOH

26.1

29.0

32.5

36.4

40.8

45.7

11.8%

 

 

 

 

 

 

 

 

 

 

Radio

22.7

26.4

30.7

35.9

41.5

47.8

16.1%

 

 

 

 

 

 

 

 

 

 

Total

528.2

597.3

687.4

799.5

927.7

1078.1

15.3%

 

Source: KPMG India’s analysis and estimates 2016-2017

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PART 3:- INTERNATIONAL PERSPECTIVE OF PRINT MEDIA:

 

In the developed economies, paid circulation for newspapers is on a decline. But this trend is opposite in India. In India, the growth in paid circulation is spectacular

 

3.1)    Circulation Growth paid-for dailies (000s)

 

 

 

2013

 

2014

 

2015

 

 

 

 

 

 

 

 

 

 

 

 

 

Australia

2,281 (-10%)

 

2,008 (12%)

 

1,879 (-6%)

 

 

France

6,537 (-4%)

 

6,324 (-3%)

 

6,163 (-3%)

 

 

 

 

 

 

 

 

 

 

 

 

 

Germany

17,242 (-4%)

 

16,307 (-5%)

 

15,786 (-3%)

 

 

India

224,338 (14%)

 

264,290 (18%)

296,303 (12%) 

 

Japan

46,999 (-2%)

 

45,363 (-3%)

 

44,247 (-2%)

 

 

UK

9,852 (-8%)

 

9,820 (0%)

 

8,626 (-12%)

 

 

USA

40,712 (-6%)

 

40,420 (-1%)

 

39,527 (-2%)

 

 

Source: WAN-IFRA WPT

2016 report

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3.2)  No. of titles - paid for dailies

 

 

 

 

 

 

 

 

 

 

 

2013

 

2014

 

2015

 

 

 

 

 

 

 

 

 

 

Australia

 

 

47

 

47

 

47

 

France

 

 

84

 

84

 

84

 

 

 

 

 

 

 

 

 

 

Germany

 

 

345

 

349

 

343

 

India

 

 

5,767

 

6,730

 

7,871

 

Japan

 

 

104

 

104

 

104

 

UK

 

 

93

 

96

 

104

 

USA

 

 

1395

 

1355

 

1347

 

Source: WAN-IFRA WPT 2016 report

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

******

 

 

 

 

 

 

 

 

 

 

 

 

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