Print medium is still a very strong force to reckon with: Publishers on IRS 2017 findings
The Indian Readership Survey (IRS) 2017 Report released yesterday (January 18, 2018), reveals that newspapers have added 11 crore readers in the last three years. Magazines reported a 75 per cent growth in their total readership during this period.
Among the Top 20 dailies, Dainik Jagran has topped the list reported a total readership of 703,777,000, while Hindustan follows with a total readership of 52,397,000.
The Times of India leads among the Top 10 English dailies with a total readership of 13,047,000. Hindustan Times is placed second with a total readership of 6,847,000.
Tamil newspaper Daily Thanthi leads amongst the regional dailies, recording a total readership of 23,149,000. Marathi daily Lokmat has garnered a total readership of 18,066,000.
Coming after a hiatus of around four years, the IRS 2017 Report covered a full year sample of 320,000 households – the highest ever in the history of any readership study in the world.