&Privé HD, BBC Studios in strategic content pact for Privé Unscripted
&Privé HD, the premium English movie channel from the Zee Entertainment Enterprises Ltd (ZEEL) stable has entered into a strategic pact with BBC Studios to bring real-life stories that have been instrumental in shaping the modern world as we know today. Christened Privé Unscripted, the property will be telecast at 11 pm starting January 21 till January 25. Post that, the films will be aired every Sunday at 8 pm.
Privé Unscripted was announced at the channel’s on-ground intellectual property Privé Soirée, under which it screens one critically-acclaimed film for the general audience, followed by a thought-provoking panel discussion delving into the other side of the cinema.
Commenting on the occasion, Prathyusha Agarwal, Chief Marketing Officer, ZEEL, said, “&Privé HD’s audience is a discerning, non-conformist lot, who are always wanting to look beyond what meets the eye. We constantly strive to bring to the fore unique ways of looking at the other side of cinema and that is exactly what we aim to offer with ‘Privé Unscripted’. Authenticity today is a compelling need and a key driver for consumers across product categories and brand choices they make. In the content industry, we see it manifesting in the rise and success of movies inspired by real life. Pushing the envelope further on this trend, Privé Unscripted brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory.”
&Privé HD will air titles such as ‘Weinstein: The Inside Story’, ‘Targeting Bin Laden’ (Featuring Barack Obama), ‘Meet the Trumps: From Immigrant to President’, ‘Inside Obama’s White House’, ‘David Beckham - Into the Unknown’ and much more.
Speaking on the launch, Shaurya Mehta, Head, Premium Channels, ZEEL, said, “It is a proud moment for &Privé HD to be a part of a ground-breaking event in television history by launching Privé Unscripted. It is our constant endeavour to provide an experience of nuanced cinema to our loyal audiences. BBC is a very renowned and respected name in the field of creating content. We have had a rich relationship with them, since the successful launch of the ‘BBC First’ block on Zee Café. With Privé Unscripted, we extend that relationship and harness the power of this exceptionally thought-provoking quality content. We are sure that the audience will embrace this new format of content.”
Myleeta Aga, SVP and GM, South and South East Asia, BBC Studio, added here, “We’ve had a great experience working with the team at Zee. Our association with BBC First resonated with Indian audiences so well and was a huge success. We believe that quality storytelling, whether drama or unscripted, will always connect with audiences; immerse and entertain them. We hope to receive a great response from the viewers for our documentaries on &Privé HD.”
&Privé HD is part of the Zee Prime Pack HD, which includes four other premium HD channels of the Zee network and is priced at Rs 35 per month.