Priyanka Chopra sets a peppy tone for LYF Earth 2 Smartphone+
LYF Smartphone+ has rolled out its latest TVC for Earth 2. The TVC, directed by well-known film director Punit Malhotra and produced by Dharma Production, features Priyanka Chopra in a lively engagement with Earth 2 and its features.
Through Earth 2, LYF Smartphone+ brings a unique voice controlled camera that offers convenience and simplicity to the users. The feature can inspire a paradigm shift towards voice command controls in future smartphones.
Speaking on the new Smartphone+, Sunil Dutt, President – Devices, Reliance Retail, said, “LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we present the most advanced features in smartphones that deliver a differentiated digital experience to our consumers and puts the controls of smart devices in the hands of the consumers.”
The product showcase and the TVC premiere was presented to employees, distributors and retailers through a live simulcast across almost 900 cities and nearly 20,000 retailers and distributors, thereby making it one of the largest such showcase of a product. The event was also streamed live on LYF’s Facebook page, giving millions of customers a preview of the TVC.
The new TVC features Priyanka Chopra demonstrating the Smart+ features of the Earth 2 device in a fun manner. The creative concept is aimed at demonstrating how the smartphone fits in the digital life of today’s youth and how these features deliver the desired digital experience.
Speaking on the making of the TVC, Punit Malhotra said, “It has been an immensely satisfying experience to shoot for a brand which appeals to the youth, a segment which is driving the digital revolution in our country. And when you work with a thorough professional like Priyanka, what you get is a masterpiece befitting the brand.”
The fun and vibrant persona of Earth 2 is accentuated through a peppy signature tune – ‘Ring Ringa’. This jingle will soon be heard across various popular media, including radio and digital platforms.