Pro Wrestling League delivers Fauladi ratings
The Wrestling fever has taken over India with the first ever Pro Wrestling League- Khel Fauladi, being organized and promoted by ProSportify in association with the Wrestling Federation of India.
Day 1 of PWL enjoyed a remarkable viewership of 47.56 million viewers across 3 channels Set Max, Sony Pal & Sony SIX put together (CS 4+ All India) for the timeslot 7pm-9pm.
Multi Screen Media (MSM) Network comprehensive long coverage of the Pro Wrestling League (PWL) across its channels leads the TVR ratings in the opening season. As per BARC, Sony overall saw a jump of 285% in its viewership for the 7pm-9pm slot across all areas and 300% jump across HSM areas. The key markets for the same have been Mumbai, Delhi and Uttar Pradesh. The league has registered close to 46% of its ratings from Sony Pal (FTA / DD Free Dish Channel) with viewership of over 40% from female audiences.
The ratings clearly indicate that the opening season of PWL outshines all other non-cricketing leagues. PWL has garnered an event average of 0.79 TVR across CS 4+yr All India and an event average of 1.01 TVR across CS 4+yr HSM.
Premiered on December 10, PWL is an initiative of ProSportify and Wrestling Federation of India. The programming features live matches on all the channels. Multi Screen Media (MSM) Network has rolled out a wide-range of innovations in its coverage of the league, making it a more enjoyable experience for the viewers.
Speaking about the success of the league, Kartikeya Sharma, CMD ProSportify- “We have delivered what we have started out to do which is build wrestling as India’s most popular sport after cricket. ProSportify is our earnest effort to bridge the gap in Indian sport, and catalyze talent to sporting glory. The ratings clearly show that Indian audiences have embraced the sport. The Pro Wrestling League promises to deliver its audience & viewers the right blend of sports & entertainment.
Adding to that, Vishal Gurnani, Director ProSportify- The BARC ratings clearly show that the Pro Wrestling League has cut across SEC’s , across markets & across TG’s. We truly believe that the PWL is all set to become one of India’s largest sporting property. Khel Fauladi!
In the inaugural year, the prestigious competition with 18 matches is being showcased live across SONY SIX, SET MAX and SONY PAL with promotional support from the entire Sony Network.