Prodigitz wins digital duties for Faber-Castell in India

Faber-Castell, one of the world’s leading stationery products company, has recently handed its digital mandate to Prodigitz, a Mumbai-based full-service digital agency.

Established in 1761, Faber-Castell today is one of the oldest industrial companies in the world. It started its India operations in 1998, and since then has continued to set new benchmarks in quality & innovation in the Indian stationery landscape.

Said, Nisha Sara Jose, Category Head at Faber-Castell India, “Faber-Castell has always believed in top quality & exclusive presentation of its products. Back in the 18^th century we started marking our pencils with A.W. Faber, creating the first ever branded pencils in the world! The company’s 4 pillars: competence & tradition, outstanding quality, innovation & creativity along with social & environmental responsibility form the basis of what we do and how we do it- both within the company and in its dealing with external stakeholders. Adherence to these core values has helped drive sustainable growth at Faber-Castell India. As we’re looking to further build our brand in the Indian market, we are keen on engaging with our technologically & digitally advanced audience, through a medium that they are most connected with. We are happy to work with the team at Prodigitz to bring our brand to life on digital in a way that will resonate with our target audience.”

Talking about the recent win, Khushboo Tulsiani, CEO, Prodigitz, said, “We’re excited to work with Faber-Castell, a company with a rich history and legacy that produces some of the most innovative, effective and socially responsible products. Our approach at Prodigitz has always been to first understand the business goals that drive the marketing objectives, evaluate it in it’s entirety and then create a digital strategy that utilises the medium for its strenghts to deliver results. There is a passionate team at Faber-Castell and we’re really looking forward to this partnership with them.”