Professional Fighters League expands global reach with new broadcast partnerships
The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced expanded global broadcast coverage for its 2021 season, which will feature an immersive experience for fans around the world.
To showcase the first and only MMA league to present the sport in a true season format, PFL has added two new premium media networks in key territories, including BILD, Germany’s biggest media brand and daily newspaper, and RMC Sport in France and Belgium. The networks will carry each PFL event across the Regular Season, Playoff and Championship, and viewers in those countries – as well as MMA fans around the world – will be able to enjoy the unmatched broadcast and streaming production.
As part of the agreement, BILD and RMC Sport will be the exclusive providers in Germany and France respectively, for all PFL programming and content for all platforms including television, digital and mobile domestically.
“Our distribution partnerships with BILD in Germany and RMC in France represent the growing demand around the world for the PFL’s 2021 season live events and content,” said Peter Murray, CEO of the Professional Fighters League (PFL). “Come this Friday April 23, MMA fans in Europe and throughout 160 countries will experience MMA 2.0, as the PFL is the future of the sport with star athletes, a win and advance season format and our new SmartCage experience.”
“We are thrilled to partner with such an innovative company like the Professional Fighters League,” said Matthias Brügelmann, editor in chief sports of BILD. “Starting this year, we want to establish a successful TV channel in addition to our digital and print business, where we are planning to implement some exciting live sports events as well!”
With the growing popularity of MMA in Europe, PFL has expanded its footprint on the continent recently with broadcast partnerships and the recent signing of two-time French Olympian, Cynthia Vescan, elite French fighter’s Anthony Dizy and Jason Ponet as well as German superstar fighter Hatef Moeil.
The 2021 PFL's season will begin on April 23 on ESPN2, ESPN3 (Spanish) and ESPN+ in prime time in the United States. The other regular season events will take place on April 29, May 6, June 10, June 17 and June 25.
PFL has quickly established itself as the no. 2 MMA company in the world with distribution on ESPN networks and streaming platforms in the U.S. and to more than 160 countries via premium sports networks and platforms and has experienced tremendous YoY growth across digital channels – 68% follower increase on Instagram, 30% total audience growth across digital, and a 200% social engagement spike.