PROI Worldwide adds Dublin-based PR360 to its global footprint
Dublin-based communications agency PR360 is the newest addition to PROI Worldwide, the largest and leading global partnership of 75 independent communications agencies with more than 5,400 staff servicing 8,200+ clients and 2017 net fee income of US$ 868+ million. PR360 will continue to expand PROI’s global footprint of consultancies which, because they are independent, are recognised for their ability to be agile and passionate in working for their clients.
PR360 was established eight years ago by Founder and Managing Director, Dan Pender. Since then, the team has grown dramatically to include 25 experienced professionals across its corporate, public affairs and brand practices and in-house digital content studio. Today, the agency can offer a full suite of traditional and digital public relations services to its growing client portfolio.
“PR360 is an exceptional communications agency which, like our other PROI agencies, has seen significant growth opportunities by offering integrated services,” said PROI Worldwide’s Global Chairman Clare Parsons, Chair of London-based Lansons.
“The shift towards measurable, authentic, integrated and intelligent communications is a trend we’ve observed not just in Ireland, but globally,” said Dan Pender. “As people seek authenticity in the brands and companies they support, the products they buy and the services they acquire, the role of communications is more important than ever.”
“Today, in the best organisations, communications is a function that is fundamental at the C-suite and boardroom levels. That demands us as advisors to deliver strategic, commercial insights and outcomes. At PR360, we revel in producing results that have a real, demonstrable impact on the metrics that matter to decision makers.”
PROI Worldwide’s Global Chairman Parsons said that PR360 has a huge opportunity to collaborate with likeminded PROI Worldwide independent agencies to deliver impactful campaigns for clients in other regions, as well as to clients seeking a foothold in the important Irish market. Pender responded saying “We look forward to contributing to the global PROI partnership and learning more from our new international colleagues.”
“The most successful companies, organisations and politicians see the big picture: they take a long-term, integrated view of communications. They understand that words, like actions, matter. They embrace and explore new platforms and fully exploit and upend existing ones, internally and externally, to propagate their message,” added Pender.