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PROMAX India announces another set of int speakers for ‘ART OF PIVOT'

Mark your calendars from the 22nd - 24th September 2021 as this year Promax India has once again circumvented the globe to bring you speakers from the UK, New Zealand, Russia and Australia.

From How to be brave by Eoin McLaughlin, to Hunting that Killer Idea by Nick McFarlane, we then join Anna Godunova from Russia on Big Phenomenal of a Small Channel and finally hear from Kellie Brown in her very very engaging storytelling session; Creative Content Production: Storytelling that sticks!

‘Art of Pivot’ Promax India Virtual 2021 will keep you engaged, informed and entertained!

Eoin McLaughlin on How to be Brave

Eoin works at 4creative, (UK Channel 4s in-house agency) where she is responsible for managing the creative department. 4creative is one of the best in-house agencies in the world having won four D&AD black pencils, a BAFTA and many more awards. 4creative write and produce provocative and innovative work across all Channel 4 brands and services.

This multi-faceted Creative director also writes children’s books. Her debut The Hug was named a ‘Book of the Year’ by The Guardian and has been translated into 19 languages. Eoin’s session will talk about taking creative risks - and be rewarded!!

Hunting the Killer Idea by Nick McFarlane Nick has two lives.

One as Design Director for Raydar / Proximity New Zealand, where he builds brand identities for clients and brings them to life through ad campaigns and activations. The other is as a Graphic Agitator – where he burns the midnight oil on a range of projects that allow for a story to be told through any medium – be it a book, brand or bottle of rum! He’s exhibited art from the UK to L.A. to NZ, and designed The Prodigy’s No.1 selling album-cover artwork. In his very engaging session, Nick takes us on a rugged journey through the creative process, retracing his steps, the highs, lows and lessons learnt the hard way, are woven together into an epic hunting yarn, that will shock and surprise at every twist along the way.

Big Phenomenal of a Small Channel by Anna Godunova

Remember the promo from Russia that swept up multiple Promax Awards from last year?

Yes, the one with snippets from different movies that run seamlessly from left to right, upand-down and no music, only with the sound from the clips. Anna Godunova has over 13 years of TV marketing experience. As a member of on-air promo teams of a number of Russia’s leading TV channels, she has worked her way up from a copywriter to the department head. Anna is currently the On-Air Promo Director of TNT4 entertainment TV channel, which has received a number of international awards in marketing.

Join Anna Godunova, Head of On-Air Promotion and Creative Director of the team that created the multiple award-winning promo as she shares their journey that led them here today.

Creative Content Production: Storytelling that sticks; the art of strategic storytelling by Kellie Brown

Kellie has worked in social and digital media and creative content production locally and abroad for over 10 years spending six as Foxtel’s self-proclaimed Social Media Kween! Kellie spearheaded digital and social content production across the Foxtel platform, launching some of the biggest TV shows in the world into the Australian market including Game of Thrones, Big Little Lies and The Walking Dead as well as producing bespoke content for Foxtel’s award-winning local productions such as Wentworth, Picnic At Hanging Rock, Lambs of God, A Place To Call Home, Ron Iddles: The Good Cop, The Kettering Incident and Secret City across the digital and social landscape earning numerous industry awards, multiple Gold Promax Awards and even bagging a Cannes Lion for Outstanding Innovation.

In September last year, she launched her own Creative Content Production House, Storykeller Productions. Love it or be slightly disturbed by it, Kellie is #EXTRA in every sense of the word – but as a born storyteller this is what gives her an edge in being able to connect audiences with content in a meaningful way.



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