Promax India's Digital Reinvent announces its first two sessions of the event

Following the announcement last week of a spectacular line up of speakers which include business leaders and heads from MX Player, Sony Liv, Discovery +, VOOT, YouTube, Amazon Prime, Hotstar, Hoichoi, Eros Now to name a few - DIGITAL REINVENT 2021, CONFERENCE AND AWARDS in association with Promax India is delighted to announce the first two sessions. The day’s agenda is headlined by the MASTERMIND SESSION: LEADERS IN OTT.

The OTT space in the country is witnessing a tussle between the indigenous and global players. Today, there are nearly 40 VoD providers in India, and at the rate in which new players are springing up, the number is expected to reach 100 by 2023. While local players like Hotstar, Sony Liv, Voot and Zee5 have gained a stronger footing in the domestic market, global platforms like Netflix and Amazon Prime have also steadily grown their market share.

Moderated by Senior Journalist, Gautam Srinivasan, hear from the likes of Karan Bedi from MX Player, Satya Raghavan from YouTube, Rohit Jain from Lionsgate, Gaurav Rakshit from Voot, Vishnu Mohta from Hoichoi and Issac Jon from Discovery + in this Mastermind session where these stalwarts in the industry discuss their brand’s strength, and the need for more International and Local content.

Don’t go anywhere as our second session aptly titled; GLUED TO YOUR PLATFORM will keep you further engaged.

Moderated by Uday Sodhi, of Kurate Digital Consulting this is an absolutely engaging session and will keep you glued to your screens! Programming heads and Creative Directors of the largest OTT networks like Saugata Mukherjee of Sony LIV, Aparna Purohit of Amazon Prime, Nikhil Madhok of Hotstar share invaluable insights on how platforms decide on their content strategy to make an impact and drive engagement and relevance for the billion plus consumers. What elements spell the difference between a hit and a miss.

As DIGITAL REINVENT 2021 – CONFERENCE AND AWARDS gets popular with each passing year, as does the OTT space in India. We are very grateful to our sponsors, MX Player/ MX TakaTak, Sony LIV, Discovery +, Voot, BMG Production Music for their support.

Abhishek Joshi - Business Head, SVOD & Head of Marketing and Business Partnerships at MX Player and MX TakaTak. says:

"To capture a share of a burgeoning subscription market, one requires an intuitive understanding of what the consumers want, without the users having to ask for it. Time spent on your app is driven by compelling content and product innovation while value for money coupled with easy payment gateways will be the pillars that drive growth in this category."

Adds Aman Srivastava, Head of Marketing, Digital Business, SonyLIV

“With a wholesome offering of originals, a host of regional content and a robust outline of top sporting events, we at SonyLIV have been making deeper inroads, reaching out to a diverse set of audience across geographies. Furthermore, our efforts in regionalizing the content have witnessed a tremendous surge in subscription base and viewership. Streaming our top sporting events in 6 different languages has gained momentum in non-metro cities. SonyLIV has observed an overall growth of 3X in terms of viewership and a significant rise in the paid subscriber base growing to 7 million from 5.5 million in April this year. Going forward, our aim is to provide a seamless viewing experience, engage with our audience in relevant ways and offer great content across languages.”

So fasten your seatbelts, block your calendar on Friday, 8th October 2021 to get ready for an amazing ride in the fast moving OTT Space.