Promax ‘OTT Digital Reinvent Conference & Awards, 2021’ promises to be the biggest show of industry

Continuing to set new milestones in its journey, the Indian OTT industry  is today the world’s fastest-growing OTT market. Driven by innovation and the urge to chase  excellence, the past few years have witnessed countless streaming platforms revolutionise the  digital space. Promax India Digital is all set to honour and celebrate excellence and award the best  of the best at the OTT Digital Reinvent Conference and Awards 2021 on 8th of October. 

As the most-coveted awards in the country in the world of OTT, the event will witness a series of  sessions led by well-known leaders and experts of all streaming media platforms. 

An opening note, by Rajiv Bakshi, this year’s Conference Chair & COO, Revenue Zee Entertainment  Enterprises Ltd. which will be followed by ‘Mastermind Session: Leaders in OTT’, led by senior  journalist Gautam Srinivasan, and joined by Rajiv Bakshi - COO Revenue Zee Entertainment  Enterprises Ltd, Gourav Rakshit - COO Viacom Digital Ventures, Issac John - Head Marketing Direct 

To-Consumer & Discovery Networks APAC Discovery Inc, Karan Bedi - CEO Digital & SMB MX Group,  Rohit Jain - Managing Director Lionsgate, Satya Raghavan - Director Content Partnerships YouTube  India and Vishnu Mohta - Co-founder Hoichoi, Executive Director SVF.  

The next session, ‘Glued to your Platform ‘will be led by Uday Sodhi Senior Partner Kurate Digital  Consulting where he engages with the best content heads to spot strategies, trends and storylines  which has speakers from the popular OTT platform s such as Nikhil Madhok, Head of Original  Content Disney + Hotstar, Saugata Mukherjee, Head of Originals, SonyLIV, Sony Pictures Network  Asia and Aparna Purohit, Head of India Originals Amazon Prime Video India, 

The next one is an intersting Fireside Chat, Winning in India’ featuring Gaurav Gandhi - Country  Manager Amazon Prime Video India and Ashish Pherwani - Leader - Media & Entertainment EY  India.  

With all eyes on the latest trends in the OTT industry, the session titled ‘OTT Advertising is  reshaping the Media Landscape’ will be led by Vikram Shah - National Lead - Buying & Trading  Partnerships (Digital) Group M and have Kunal Bhardwaj - Senior Director Marketing Upstox,  Prabhakar Tiwari - Chief Growth Officer - Angel One Ltd., Ramalingam Subramanian - Head of Brand  & Marketing CoinDCX and Sumanta Sengupta - Marketing Head Gameskraft as its panelists. 

Monetizaion on OTT platforms and the additional revenue that the OTT players forsee in the  ensuing battle of subscriber wallet share is another session to look out for. This is led by Zubin  Dubash, COO - Digital Business, Shemaroo Entertainment Ltd. Joining him will be panelists,  Abhishek Joshi, Business Head, SVOD & Head of Marketing and Business Partnerships at MX  Player and MX TakaTak, Ali Hussein, CEO, Eros Now, Gaurav Kanwal - Chief Revenue Officer Digital  & SMB South Asia ZEE Entertainment Enterprises Ltd.

How OTT is proving to be a gamechanger in narrating stories and viewership trends. The Keynote  session will be led by Raj Nayak, Founder & Managing Director House of Cheer Networks Private  Limited. 

He will be in conversation with the team of Amazon Prime Video Originals ‘Mumbai Diaries’ Content  Creator Nikkhil Advani & Talents -Shweta Dhanwanthary and Mohit Raina. 

Keeping a careful eye to the event, Nikkhil Advani commented that, “….This is a very exciting time for  all creators, as we have the ability to break away from being formulaic and actually narrate stories that  are truly unique. For me, the process of creating shows such as Mumbai Diaries 26/11 has been an  empowering and fulfilling one. And to be here at the Promax Digital Reinvent and be able to share  experiences with such an immense and diverse talent base from across the industry is just fantastic.” 

The next in line of interesting conversations on Anthology of Films led by Raj Nayak is with Talent  Abhishek Banerjee and Ashwiny Iyer Tiwari - Artist, Filmmaker, Writer of Earthsky Pictures. 

Says Ashwiny, “…Being an artist, filmmaker and writer, streaming platforms have given us a forum to  share our creative vision with viewers from around the world. I love telling stories and i am extremely  excited to share my streaming journey at the Promax India Digital Reinvent 2021 Conference." 

The moment of glory with the OTT & Digital Marketing Innovation Awards hosted by Red FM’s  popular Hosts are RJ Sachin and RJ Swati as give away the most coveted awards in 36 categories  of Silver and 32 Gold trophies to the winners. 

So fasten your seatbelts and get ready for an amazing ride in the fast moving OTT Space. For more detail s- log onto www.digitalawards.com