Propaganda India now part of Publicis Groupe; renamed to Saatchi & Saatchi Propagate

Sources have confirmed that independent digital agency, Propaganda India is now part of Publics Groupe under L&K Saatchi & Saatchi. The agency will now come under the joint leadership of the Anil Nair, CEO & Managing Partner, L&K Saatchi and Saatchi and Priya Jayaraman, erstwhile CEO and Founder of Propaganda India, and will be reborn as Saatchi and Saatchi Propagate.

Welcoming the new addition to the team, Anil Nair posted on Twitter saying, “Welcome Saatchi & Saatchi Propagate. Added some lethal weapons to our arsenal.”