Protein Ice Cream Brand Get-A-Whey disrupts Indian Market
Get-A-Whey, a home-grown protein ice cream launched itself across various retail chains in India. This Ice cream is not only targeted towards consumers that have an active lifestyle but also towards consumers who love ice cream. Get-A-Whey is an ideal fit for today’s discerning ice cream lovers who crave ice-creams that are high in protein, low in sugar, low in fat & carbs and low in calories vis-a-vis other ice creams available in the market. As a matter of fact, the brand has managed to make them delicious in taste as well without having to compromise on the healthy aspect.
Get-A-Whey ice creams contain a high amount of whey protein which make up for a significant part of a balanced diet. Furthermore, the sugar has been replaced with an organic sweetener called Erythritol which makes Get-A-Whey an ideal choice for health-conscious people.
Consumers have become more & more conscious of their choices and the trend towards a healthier, fitness-centric lifestyle is growing rapidly in our country. Up until now, the consumer had to make a conscious choice between appealing foods and a healthy lifestyle but with Get-A-Whey even health-conscious people can enjoy ice cream without any guilt.
Get-A-Whey has 8 different flavours: Belgian Chocolate, Salted Caramel, Chocolate Brownie Fudge, French Vanilla, Strawberry Banana, Coffee Roasted Almond, Keto Very Berry and Keto Belgian Chocolate. Each flavour contains about 12 grams of protein per 100-gram serving.
After launching in 2018, Get-A-Whey transformed the ice cream landscape with its high protein ice cream that provides the authentic taste and creamy texture of ice cream, without the added guilt. Despite a highly competitive market, Get-A-Whey sales have grown tremendously over the last few years, driving record sales this month at conventional grocery stores all across the country. The brand saw a tremendous increase in sales last year and is on track for another record-breaking year.
Get-A-Whey has gained significant interest from big celebrities, nutritionists, athletes, sportspeople and ice cream lovers at various tasting events around India.